Short and sweet: Five links that lead to novel views about media, tech and innovation.

1. How Apple launched the iPhone with a mix of preparation and pressure. A rare look behind the scenes.

2. Why develop in the Newsroom? Hint: Journalists would not need to start from scratch day by day.

3. Open Source: How Facebook helps building new (better, cheaper) data centers.

4. Beautiful, nice to read, but headed for oblivion? Why visually attractive tablet magazines might be a failure.

5. Amazing: How data can be visualized by now. The ‘making-of’ a series of stunning visualizations for Foursquare.