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Localised mobile content

C-CAST (Context Casting) was a mobile content service project. The core idea was to connect mobile communication with the physical space and to offer appropriate multimedia content.

C-Cast provided context-aware services, which aimed to identify and respond to situations, and were experienced by users as “better” services, because of the high degree of personalisation and targeting. In a C-CAST environment, public spaces and transportation like trains and train stations, airports, shopping centers and social meeting places (e.g. bars, restaurants) turned into public “smart” spaces through context-awareness, with personalised mobile services and content targeted to groups of people sharing common interests or situations, depending on their context.

Deutsche Welle was a user and application partner and contributed primarily to content management processes focusing on metadata storage, management and enrichment, and of course the regular validation and dissemination activities.

The project ran from Mar 2008 – Jun 2010

Date

Thursday, November 1st, 2012

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Multicast and Mobile Services Field Trial

MCAST was a multicast technology and mobile services project. The research project covered two large-scale field trials of innovative multicasting technology and mobile media services on 2.5G and 3G cellular networks.

The objective was to understand and evaluate user needs and acceptance as to rich media multicast delivery to mobile devices, perform market analyses and develop business models. Rich media content services, with short multimedia clips featuring music, movie trailers, games and other entertaining content, as well as news highlights, were delivered via MCAST’s innovative multicasting platform in different large-scale field trials in Israel, Switzerland and Germany. The field trials provided insight into the needs for multicast services and next-generation cross-media production.

Deutsche Welle was MCAST coordinator and application partner and contributed as such to the overall management of the project, content provision, service development, and user testing.

The project ran from Jan 2003 – Jun 2004

Date

Thursday, November 1st, 2012

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