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Market roundup: November 2017

Africa 

Shababtalk, DW’s talk show for Arab youth, was in Mauritania for a special co-production of Shababtalk on the road. The episode produced in cooperation with local broadcaster Sahel TV, focused on challenges being faced by young Mauritanians like joblessness, migration and political radicalization. Shababtalk on the road brings the discussion to the audience and gives a platform to young people across the Arab world to talk about issues affecting their lives.

DW has more partners in the Gambia after a successful fifth edition of the live debate format, The Migration Dilemma, in the capital Banjul. DW’s expanded cooperation with its event partners, which include Gambia’s only TV broadcaster, GRTS and the largest radio broadcaster Paradise FM. New DW partners in the Gambia include the country’s most popular social media sites Eye Africa and Fatu Network.

Awards

DW’s radio and podcast format, Living Planet, won an Association of International Broadcasting (AIB) award for the production “Road to renewables.” The jury said the show was a “must-listen” radio provided “deep insights into the challenges presented by climate change and renewable energy. The prize was awarded in the category, Continuing News Coverage –  Audio.

At the 19th Eyes and Ears awards, the trailer campaign for the DW Breaking World News App took first prize for the “Best On-air programming campaign: News & Information.”

 

Date

2017-11-17 | 11:02

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DW gives a voice to refugee journalists

Dear Germany, a new series from DW, portrays five journalists from Syria, Afghanistan, Pakistan, Azerbaijan and Uganda who came to Germany as refugees and goes inside the challenges they face integrating into German society.

The series gives a realistic portrayal of what life is like for those who have left everything behind to come to Germany. By focusing on individual storytellers, DW can help dispel stereotypes and fight negative generalizations of refugees.

Moses Bokorait came to Germany from Uganda eight years ago after his work as an investigative journalist made him a target. The 34-year old Afghan journalist Shakila Ebrahimkhil lost her husband and five colleagues to terrorism.

All of the show’s protagonists are trying hard to adapt to life in Germany and be accepted by society. They find that Germany is both a safe harbor and a tough place to make a living. Refugee journalists often have a difficult time finding work – even after they have learned the language. But by using a video-blog format, the series plays on the storytelling strength of the protagonists.

The series is being produced in English, French and Arabic. DW’s partners on Dear Germany include the France Medias Monde, Italy’s ANSA and a website funded by the EU InfoMigrants. DW also offers a wide range of information and resources for refugees coming to Germany that have been used millions of times in the past two years.

Date

2017-10-19 | 8:25

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Market roundup: October 2017

Europe

Covering the 2017 German Federal Election from September 20 to 26, DW worked with 36 partners from around the world in English, Arabic and Spanish. Televising a total of 116 segments in cooperation with broadcasting partners, DW was able to provide comprehensive reporting on the German election to audiences around the world.

Partners included NewsX, one of India’s largest news broadcasters, Joy News in Ghana, the Australian public broadcaster ABC and the pan-Latin American broadcaster based in Colombia, NTN24.

Asia

DW is available on Thailand’s largest mobile provider AIS (Advanced Info Service) on the IPTV service AIS-HomePlus. The new partnership brings DW’s English-language programming to a combined 1.7 million subscribers. DW also has a new partner in Lahore, Pakistan. The cable station Max-1 is broadcasting DW’s English-language TV to 18,000 households in Lahore’s business district and education centers.

DW’s English-language channel is now available on the popular South Korean OTT box Nosegay. Vietnamese partner HTS-TMS extended its partnership with DW and acquired DW in HD.

Date

2017-10-18 | 6:44

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Learn German with DW’s new series Nicos Weg

“Nicos Weg” is the latest in a series of free language learning tools developed by DW Learn German.

Many people want to come to Germany to work or study, but don’t know where to start learning the language. DW’s language courses make learning German fun and entertaining with creative resources that help learners reach their goals.

It tells the story of a young man who comes to Germany for the first time and is finding his way while learning the language and culture. And by combining the storytelling power of a TV series with a comprehensive language course, learners can get a perspective on life in Germany that puts the language in context. While learning grammar and vocabulary, users also experience how the language is used

Included with the videos are 250 lessons and 14,000 interactive exercises. Nicos weg is also designed to be used on mobile devices, so users can learn with Nico anytime and anywhere. And there are also versions using English and Arabic to help total beginners catch on.

Similar formats produced by DW’s Learn German that have already been very successful include the interactive soap opera “JoJo sucht das Glück” and the culture and language learning website for refugees “Mach dein Herz auf.” With Nicos Weg, DW is continuing to build a solid foundation of resources for helping people all over the world succeed at learning German.

Date

2017-10-17 | 7:43

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DW tackles the problem of youth migration in the Gambia

What drives young Gambians to risk their lives and flee to Europe? At a recent town hall meeting in the capital Banjul, representatives from DW’s African distribution and programming departments gathered for a discussion with locals and former refugees.

It was made clear in the discussion that leaving the Gambia is on the minds of many young people. An estimated 10,000 Gambians crossed the Medditerrainian Sea in 2016. Many said that even if they only had a remote chance of making it to Europe, they would take the risk. But others noted that the image of Europe in the minds of young Gambians was unrealistic and not like they see in movies.

One of DW’s strengths is going to where the audience is and understanding the problems that are shaping their world. At the Banjul discussion, over 300 people gathered to discuss the reasons why so many people are migrating from Africa, including the political and institutional failures that have led to a frustrated generation without any perspective.

Migration from Africa is one of the most critical issues facing Europe in the next decade. By going to the sources of large and seemingly abstract social issues, DW creates a greater sense of clarity, reality and eventually help establish dialogue with young Africans.

If more young people are presented with facts, maybe they can be persuaded to explore other options besides risking their lives on an uncertain and dangerous journey.

The Migration Dillema is a series of discussions DW is holding in four African countries. The discussion in Banjul was organized in cooperation with DW’s local partner Paradise FM.

DW’s discussion in Banjul attracted hundreds of people

Date

2017-10-11 | 11:13

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