Director General sets course for Latin America
DW Director General Erik Bettermann is currently in Latin America, presenting DW’s new television schedule for the region, with stops in Mexico, Chile Paraguay, Brazil, Panama and Colombia. Starting in February 2012, DW will expand its Spanish-language programming from two hours to 18 hours daily.
“Latin America is a continent with a lot of potential. Due to its political, economical and cultural relevance, it is one of our main target regions,” said Bettermann. “DW is already very important for information seekers and partners between Mexico and Argentina – and we want to expand this with more programming in Spanish.”
In Mexico, Bettermann and Germany’s Foreign Minister, Guido Westerwelle, spent more than an hour with participants of the “Young Voices” Media Dialogue. They answered questions posed by up-and-coming journalists from Germany and Latin America. Participants included prominent young media workers who are bringing their ideas, stories and projects to the public forefront – often in unconventional ways. They posted their impressions, ideas and questions regarding the Media Dialogue on the event’s blog. “A positive culture shock”, “A successful exercise in collective intelligence”, “The beginning of a sustainable network,” was how they described the meeting.
In Guadalajara, Bettermann met with officials from La Red – the largest public broadcasting network in Spanish-speaking Latin America – to sign a Memorandum of Understanding. The agreement solidified the two broadcasters cooperation in the future, with La Red integrating audio, video and online content into its line-up.
In Chile, Bettermann met with the country’s President, Sebastian Pinera, who said that DW could fill an important gap with programming and information from Europe.
Alicia Barcena, General Secretary of the Economic Commission for Latin America and the Caribbean (ECLAC), also sees the potential of the expansion of programming in Latin America. She said that Germany and Latin America have a lot to offer each other – especially in the transfer of knowledge in the areas of technology and innovation. Barcena and Bettermann signed a Memorandum of Understanding for DW’s participation as media partner in next year’s Latin America-Europe Summit in Santiago de Chile.
Bettermann appeared on “Media and Human Rights” a DW coproduction with ARTV. Host Gonzalo Caceres led the discussion with human rights activists and prominent journalists, as the talked about the relationship between the media and the government in dictatorial countries.
Date2011-07-20 | 11:56
TagsARTV, blog, Chile, Erik Bettermann, Guido Westerwelle, La Red, Latin America, media, Mexico, television