Insights into mobile content for Africa
Naser Shrouf, DW’s Head of Distribution Africa/ Middle East, recently conducted an interview with the Nieman Journalism Lab about the fastest-growing mobile market on the planet: Africa. DW sees a world of opportunities there to expand the reach of its programming and especially for its educational series Learning by Ear. Several partnerships with mobile providers have already been signed and DW is looking for more.
DW is using over-the-phone voice technology to deliver news. No Internet access necessary, customers just need to dial a number to access Learing by Ear content. The series covers everything from health and hygiene to politics, the economy, the environment and social issues.
Also, if you are interested in learning more about who we work with locally, check out this article from All Africa. And here is another interview with Tanzania’s Daily News about the Learning by Ear program.
Date2012-07-24 | 9:20