Market roundup: February 2017
DW’s English channel will be available to 1.25 million households in Bangladesh after 30 new contracts were successfully negotiated with cable networks at the Cable TV Equipments Traders & Manufacturers Association (CTMA) trade fair in Calcutta. Additionally, RTV, Bangladesh’s private broadcaster with the widest nationawide coverage at 42 million households, is now showing DW’s Bengali science program Onneshon.
The Chinese website Tencent is showing 150 locally adapted episodes of Euromaxx. The adaptation was accomplished in cooperation with China DTV. In November 2016, content on Tencent received 118 million clicks.
A new DW partner in Pakistan, ATV, is broadcasting DW’s Urdu magazine Sawal. ATV is one of the country’s most-popular television channels, providing audiences with a full range of programming including news broadcasts, entertainment and educational programming. A weekly segment from DW’s Urdu department will also be included.
Thanks to a new partnership with Amazon, news content in English and German from DW is now available on the new class of devices using Amazon’s Alexa voice technology, which include Echo and Echo Dot. DW content will be read aloud by the device.
Date2017-02-03 | 2:46