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‘Be brave and ask questions that agitate’

When terrorists attacked Charlie Hebdo, Ines Pohl was the editor in chief of alternative Berlin daily Die Tageszeitung (taz), known for going against the mainstream and breaking taboos. As she and her colleagues absorbed the news of the massacre, Pohl said she wondered if taz would be next. But instead of giving in to fear, she decided that taz would publish the first Charlie Hebdo cover after the attack, which controversially portrayed the Muslim prophet Mohammed. Pohl said that it was the duty of journalists to “hold back this fear and stand up for our free democracies.”

Now as editor in chief at DW, Pohl will bring this courageous spirit and an innovative attitude to DW’s journalism.

Before becoming editor in chief, Pohl was DW’s Washington correspondent.  During the 2016 US presidential campaign, she helped lead the social media project #Whatamerica. Using short video interviews and vox pops, the project shared a unique perspective on how American’s envision the political future of the US. It was also something new for DW and it demonstrated the success of engaging with the audience to tell better stories.

“The current election in the USA is an example of an increasingly polarized and short-winded media landscape,” said Pohl. “Without Twitter and Facebook there would be no Donald Trump. He lives off of scandalizing, and a hunger for quotas. Nuanced and bold reporting is poison for politicians like him.”

Pohl has a built a long career in journalism and while she emphasizes the importance of digital media, she also understands that interacting with people face-to-face is an essential aspect of being a journalist. “This is where I am more traditional,” she said. “Whenever possible, I think a conversation should begin with a handshake. This can say so much more than a thousand words in e-mails.”

Under Pohl’s the direction the future for DW’s journalism is in the hands of a forward thinking journalist who is not afraid to take chances. Pohl says DW gives her “the privilege to be able to work for quality and not for quotas.” She especially values the international perspective at DW and will seek to promote a multimedia atmosphere and experimentation more with of social media.



2017-03-10 | 12:41



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Market roundup: August 2016


DW’s Focus on Europe is now being broadcast in Georgia in cooperation with local broadcasting partner Starvision. The European culture and political program will be broadcast weekly with a Georgian-language voiceover and the program design will be adapted for the Georgian market. Starvision reaches 700,000 viewers and is also available on a free app for iOS and Android. This partnership expands DW’s presence in Georgia, where DW’s Russian-language news program DW Nowosti is currently being broadcast by Georgia’s national public broadcaster.

Latin America

WIPR, Puerto Rico’s largest public broadcaster, has expanded cooperation with DW and will soon be broadcasting more DW programming. WIPR currently broadcasts Euromaxx and DW Noticias during prime time. The channel, which focuses on educational and cultural content, can be received by more than 1,6 million households in Puerto Rico and will significantly increase the reach of DW’s Spanish-language programming.

Brazilian partner Claro will be providing DW’s German-English language channel DW (Amerika) to all of the Olympic villages in Brazil during the 2016 summer games.

The Museum of Tomorrow in Rio de Janeiro will also be including reports from DW’s Futurando! and Camarote.21 in its “Anthropozän” exhibit, which is visited over 100,000 times each month.

Guatemalan news website Siglo 21 has embedded DW content boxes in Spanish with articles and videos from Enlaces, Cultura 21, Global 3000 and En forma.

North America

Three Spanish-language programs from DW are being carried on Telecentro, a Hispanic-American broadcaster in Lancaster, Pennsylvania. Telecentro reaches 30,000 households.


DW (Deutsch) will now be available in 10 countries in southern Africa via pay-TV partner Multichoice. Countries included are South Africa, Namibia, Angola, Botswana, Lesotho, Malawi, Mozambique, Zambia, Swaziland und Zimbabwe. The channel will also be available to Multichoice hotel subscribers.

Angola’s first private television broadcaster, TV Zimbo, is broadcasting Futurando!, Camarote.21 and Africa on the Move in Portuguese. TV Zimbo will also become a coproduction partner for Euromaxx. The partnership is a positive step into a broadcasting market that had previously been inaccessible due to political conditions.


2016-08-01 | 3:24



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DW brings fresh perspective to Washington DC

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People around the world are closely observing Washington DC this election season and DW is now giving audiences there a new source of international news they can use to understand the world better.

After a successful broadcasting agreement with longtime partner Megaherz, DW’s English-language channel is now being carried around the clock in its entirety to over 400,000 households in the Washington metro area. The agreement was announced at an ceremony in Washington attended by the directors of both DW and Megaherz along with guests from politics, business and media at the Newseum, a museum dedicated to news and free expression.

DW is also closely covering the US election with a special segment on social media, #whatamerica. DW correspondents in Washington and elsewhere are following campaigns and travelling the country asking the audience what they want for the future of America. The project reveals a personal side to the issues and introduces ordinary American voters to an international audience.

Select DW programming in English has been available since 2015 on Megaherz’s international channel, MhZ Worldview, alongside other broadcasters like France 24, NHK World TV and euronews. DW (Amerika) broadcasts the full range of DW’s German-language programming across the Untied States, Canada and Latin America.



2016-05-25 | 3:53



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DW’s Guido Baumhauer discusses the future of media

The Webit.Festival in Sofia, Bulgaria brings together leaders, innovators and producers in technology, marketing and media to discuss big ideas and best practices. It is a truly international event, with 5,000 participants from over 60 countries. DW’s Managing Director of Distribution, Marketing and Technology Guido Baumhauer appeared at Webit for a panel discussion, The Future of Media.

Joined on stage by Didier Stoessel, CEO of NovaTV Bulgaria and Mattias Hjelmstedt, Founder of MagineTV, Baumhauer spoke about the importance and challenge of engaging audiences with content that is relevant to them. Baumhauer emphasized that actively reaching people is key to success. For example, by working with partners on coproductions, DW can produce content with regional relevance and succeed with programming tailored for different markets around the world.

After the event Baumhauer went more into detail about the future of media in an interview with, a Bulgarian media website.

“New technologies are changing the way the media industry works. A general trend is that the diversity of content continues to grow, ” said Baumhauer in response to a question about changes in the media business. “We have to continue to pay close attention to our target audience to make sure that they are receiving the content that they want.”

When asked if more traditional media like print and broadcasting were going “extinct” Baumhauer said, “It’s just another example of how ‘one size fits all’ doesn’t fit anymore. Today’s media landscape makes it possible for each individual to consume content – whether that be news or entertainment – whenever, wherever and however they like. For some, it’s reading newspapers in the park and for others it’s watching vloggers on their tablets on their train ride home.”

Baumhauer maintains that there will always be an inherent need for trusted and unbiased sources of news and media, even in the presence of social media’s growing dominance. “DW wants to ensure that our viewers and users have a balanced view of current events and pressing world issues – because people need a place to turn for credible information,” he said. “And while so many social media sources are mainly concerned about making something go viral, we are concerned about telling the whole story.”




2016-04-28 | 11:11



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Latest awards show range of DW’s programming

For audiences across the Arab World, DW (Arabia) makes a valuable contribution to the media landscape with television that breaks taboos and publicizes sensitive social issues. The Arab Media Council in Amman, Jordan recognized this recently with the Al Haitham Arab Media Award for best Arabic youth talk show presented to Shababtalk.

Hosted by Jaafar Abdul-Karim, Shababtalk provides a forum for ideas and issues like freedom of expression, unemployment and women’s rights, which are important to young people in the Arab world, but do not receive media coverage. The show has become a voice for young Arabs.

DW’s Arabic programming is establishing a strong presence in the region. In 2015, DW won the Al Haitham award for best international broadcaster with Arabic-language programming. Shababtalk won the 2015 Arab Festival for Radio and Television Award from the Arab States Broadcasting Union (ASBU) for best talk show.

In 2015, Shababtalk went on tour across the Arab world with special episodes broadcast from Iraq, Tunisia, Morocco, Egypt and Lebanon. A new series of on-location productions is also being planned for 2016. Launched in 2011, the show is a central part of DW’s programming strategy for the Arab World.

DW takes honors at Worldfest-Houston

Six DW productions from the series Euromaxx and Focus Europe also recently won awards at the WorldFest-Houston International Film Festival held in the US state of Texas. Founded in 1961, WorldFest is the oldest independent film and video festival in the world and recognizes outstanding creative excellence in film and video.

The Focus on Europe report Living with Terrorism won a grand award for its personal depiction of life in Paris directly after the terrorist attacks in November 2015. Also from Focus on Europe, the investigative report Alone Against Al-Qaeda , won a platinum award for investigative journalism. It tells the story of a Danish islamist who joined Al-Qaeda and then changed sides, putting his own life in danger. Bartered Brides, a report covering refugee families that are selling their daughters to Turkish men, won a platinum award in the ethnic/cultural category. Winning a gold award in the same category was a report on an aid worker helping refugees, Guardian Angel of Fugitives.

Euromaxx specials covering the 25th anniversary of German reunification also won awards at WordFest Houston. The broadcast “Euromaxx – Special Edition 25th Anniversary of German Reunification” won a platinum award in the category cultural/historical programming. Winning a gold award in the documentary category was the multimedia documentary special Generation 25,which portrays the lives of young people born after reunification.

This latest series of distinctions for DW show how the diversity and quality of DW’s productions resonates with viewers in different regions around the world.


2016-04-20 | 2:55



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