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Limbourg discusses ‘Made for minds’ and being the Mercedes of the news world at APOS

DW’s Director General Peter Limbourg took the stage at the fifth annual Asia Pacific Video Operators Summit (APOS) last month in Bali to discuss DW’s new slogan, the competition and goals for the future. He used the time to share his thoughts on how the next generation of journalism should evolve and outlined DW’s vision for the future – with special emphasis on defining the global information agenda in the context of the upcoming launch of DW’s global English-language news channel.

The APOS summit marked the first public appearance of DW’s new slogan, “Made for minds”, which Limbourg contextualized as being a “compliment” to DW’s global audience, which remains in the focus of everything DW does. He added the slogan underscored the importance of the high-quality journalism that DW produces in a global media landscape beset by growing disinformation and propaganda.

At the center of Limbourg’s conversation with Janine Stein, the Editor-in-Chief of Content Asia, were the challenges faced by linear news television and what this all means to DW with the launch of the global English-language television channel coming up on June 22.

Limbourg explained that although there was talk earlier at the summit referring to modern linear TV as being analogous to the antiquated fax machine, he would compare it more to a refrigerator – “it has always been there, it will always be there but it doesn’t stop you from buying new digital equipment for your kitchen.”  He reemphasized that while DW would remain focused on a strong linear TV brand, there would also be investment in programs aimed at younger audiences that would be compatible with social media and mobile devices.

Cooperation also plays a key role and Limbourg emphasized that DW’s new English-language channel benefits from the robust relationships with local partners and the breadth of editorial languages at DW, all of which will contribute to the journalistic depth and quality of the flagship news programming. “We can be faster in getting these exclusive and interesting stories,” he said.

When looking at the Asian market, DW’s coproduction partnerships with Asian partners are beneficial for DW in getting more Asian content into the international channel but also provide opportunities for Asian content to travel globally, which has always been a major goal for Asian content producers. Partnerships like with Euromaxx in China represent a model of success for the future.

Limbourg said that the future of DW will be built on a strong global reputation of quality both in the production and origin  “I think Germany has proven it can deliver good products and it also means that we can deliver good information.” To which Stein could only reply, “the Mercedes of the news world.”

Other international media with a large Asian presence on the Asian market at the APOS summit included BBC Worldwide, Fox International Channels and RTL CBS. The summit is organized by Media Partners Asia (MPA).

 

 

Date

2015-05-06 | 11:18

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Market roundup: May 2015

Middle East

The largest cable television provider in Israel, HOT, is a new DW broadcasting partner and is including the flagship channel DW in its basic programming package. The partnership marks DW’s first major appearance on the Israeli television market. DW is available in a news package next to major international news brands such as the BBC, Sky News, Fox News, France 24, Euronews, CCTV1 and NHK World. Along with over 800,000 cable subscribers, HOT also provides Internet and telephone services for a combined 1,3 million households. Around 200 national and international channels are provided by HOT, including many exclusive channels that aren’t available with the competing Israeli provider YES.

Asia

DW’s flagship English channel is now available on IPTV and Satellite in India via Airtel, a major global telecommunications company based in Delhi. DW is included in Airtel’s IPTV basic service package and is also with six DTH satellite programming packages. Airtel operates in 20 countries in South Asia and Africa and is the largest mobile operator in South Asia. Through this new partnership, DW has the potential to reach an audience of 4 million viewers in India.

DW’s Mongolian partner MNBC is now broadcasting DW in German via a DVB-T2 signal. MNBC is the first provider of second-generation digital broadcasting in Mongolian and services the capital city Ulaanbaatar with local and international channels on pay TV.

DW is now broadcasting digitally in Afghanistan via the digital service OQAAB. The contract allows for the broadcast of DW’s complete program.

Latin America

DW (Latinoamérica) is now available on IPTV in Mexico via the pay TV provider AXTEL. AXTEL currently has 90,000 subscribers in Mexico’s largest cities including Mexico City, Cuidad Juarez, Monterrey, and Puebla. The Spanish-language programming from DW (Latinoamérica) is included in the ULTRA programming package.

Date

2015-05-04 | 2:06

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DW strengthens cooperation with Egyptian partner ONTV

DW has taken a big step forward in developing closer cooperation with Egyptian partner ONTV, one of the most popular news and information networks in Egypt. The new DW-ONTV co-production, Women at a Turning Point, represents the first time the two broadcasters have worked together on a production and is a turning point in their ongoing four-year partnership. Women at a Turning Point will begin broadcasting May 2 on DW (Arabia).

The host of Women at a Turning Point, Reem Magued, is a highly recognized media personality in Egypt and has been described as one of the most vocal Egyptian journalists when reporting the truth about important internal events to local audiences. DW’s new partnership with Magued is just the latest example of ongoing close cooperation with Egyptian media. Last year, famous Egyptian satirist Bassem Youssef was a keynote speaker at the Global Media Forum. Other cooperative initiatives with Egyptian media include  development workshops with DW Akademie.

As an international broadcaster, DW has an important role to play in providing Egyptians with an impartial international perspective they can use to better understand events affecting their lives. Press and media oppression in Egypt is a pervasive issue and journalists or bloggers can face severe punishment for doing their jobs. Egypt ranks 158 out of 180 in the 2015 Press Freedom Index from Reporters Without Borders.

 

Date

2015-04-23 | 11:54

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DW extends broadcasting license in Russia

DW has received permission from the Russian media regulatory authority, Roskomnadzor, to continue broadcasting in Russia. DW is an important source of international news and information in Russia, where independent media is under pressure and unbiased information is becoming harder to access. Russia currently ranks 152 out of 180 countries in the 2015 Press Freedom Index from Reporters Without Borders.

The new 10-year permit is an extension of a 2005 broadcasting license allowing DW to broadcast in German and English via satellite and cable partners. DW is currently present in the Russian media market with DW (Europe), broadcasting a 24-hour television program in English and German via the Hotbird  satellite.  DW (Europe) will be replaced on June 22 by the new 24-hour English-language channel, DW.

The license extension comes amid tightening of media law in Russia, aimed at making it more difficult for foreign broadcasters to operate. The new laws, which were passed last October, allow foreign broadcasters very limited ownership of media transmitted in Russia.

DW broadcasts in Russia through local distribution partners and via satellite. DW’s main cable partners in Russia are Trikolor TV, MTS, Rostelekom and BeeLine. The new license also makes DW Russian content available to online audiences.

Date

2015-04-14 | 8:14

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Market roundup: April 2015

Asia

DW has a new radio partner in Afghanistan. Radio Arakozia will now be broadcasting the evening program from DW Pashto daily. The Afghani partner is one of the most popular radio stations in Afghanistan with one of the largest broadcasting ranges in the country and a strong presence in Pashto-speaking areas.

Representatives from DW were at the Asian Pacific Broadcasting Union (ABU) Digital Broadcasting Symposium in Kuala Lampur. The representatives from DW’s technical operations department presented DW’s potential new distribution channels to a large assembly of international experts at the three-day conference. DW and ABU have a long history of cooperation.

 

Date

2015-04-02 | 2:58

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