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Bringing the show to the audience

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DW’s Shababtalk was in Rabat as part of its Arab World Tour.

Even with all the possibilities for communication that exist today, there is still no substitution for real, human contact. That’s why, Shababtalk, the talk show for millennials on DW (Arabia) started its Arab World Tour.

2015_10_07_shababtalk_audience“The show has become a voice for young Arabs,” says Shababtalk host Jaafar Abdul-Karim. “That’s why we want to get closer to our audience and topics. A tour like this is the first of its kind in Arab TV programming.”

This past week, Shababtalk was broadcast from Rabat, Morocco, produced in cooperation with the television stations Al Oula and Al Maghriba. This was the third stop on the tour, after successful shows in Baghdad, Iraq and Tunis, Tunisia.

Under the Moroccan stars

2015_10_07_shababtalk_diskussionIn Rabat, Abdul-Karim invited guests to a different kind of television studio, set up in front of the gates to the city. This current show revolved around how the younger generation can influence political decisions in Morocco – something that strikes a chord with nearly everyone. The participants couldn’t come to a consensus either, with political representatives stating that everyone has a voice, to a podcast producer saying that the political elite “don’t even speak our language”.

This is a reaction that is typical for the show, which tries to shed light on different opinions. The editorial team behind the program addresses bold topics and social issues that are generally considered sensitive or a taboo in Arabic-speaking countries. Whereas young audiences perceive this as a welcome sign of openness, the show has repeatedly stirred the anger of conservative forces and government officials in the region.

The Arab World Tour is just a further element of DW’s Local Heroes campaign. The next stop will be Cairo on October 24.

Date

2015-10-09 | 3:34

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Content that stands the test of time

In 1965, Transtel started out as an innovator in German media, being one of the first providers of German television productions for markets outside of Europe. And now, 50 years later, and with the cultural and journalistic expertise of DW as a backbone, that success has grown and DW Transtel has turned into one of Europe’s largest documentary providers.

When DW acquired Transtel as a partner in 1998, it was a perfect match that expanded and extended Transtel’s portfolio and added to DW’s image of an already strong brand in German international media. DW Transtel could provide both entertainment and information to audiences around the world under the global banner of quality – “Made in Germany”.

Over the years, the number of documentaries available has increased and today 150 are offered every year. They are available in at least three languages, which means DW Transtel can provide content for every taste, in every part of the world. Originally produced DW documentaries and globally-popular and recognizable programs like the European lifestyle journal Euromaxx complement the best of German programming and help make DW Transtel’s  catalogue of documentaries and programs  truly international.

DW Transtel is celebrating its 50th birthday throughout the year at events like MIPCOM in Cannes and other international media conferences, where DW Transtel has built a strong reputation over the years as a reliable content partner. From the 1970’s when soccer specials topped the list , to the intricately-produced variety of popular documentaries available today, DW Transtel continues to bring the best of German entertainment to audiences worldwide

 

Date

2015-10-06 | 3:13

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Market roundup: October 2015

Asia

DW has a new broadcasting partner in Indonesia. PT Riau Media Televisi is now broadcasting Inovator, DW’s science program for Indonesia, every week to a potential 250, 000 households in the Sumatran city of Pekanbaru.

DW’s online German language courses are now available to users in China via the German information center from the Beijing embassy. The courses are linked on the Chinese “Twitter” Weibo and the Chinese instant message service Wechat.

Live streams from DW are now available to viewers on the state-owned Pakistani live stream service PI Television.

Mobile

DW content is now available on more mobile devices in Ghana thanks to a new partnership with Accra-based mobile aggregator and app developer Rancard Solutions. Rancard will be providing DW content on everything from text messages to news and audio apps. Starting in October, DW content in Ghana will be available with the telecommunications providers MTN, Vodafone and Tigo. An expansion to Nigeria is planned for November.

Date

2015-10-06 | 9:16

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Market roundup: September 2015

Opera_DW_TV

Digital

DW is one of the first broadcasters to make use of the latest in OTT services from Opera. In selecting Opera TV Snap for broadcasters, DW will leverage the latest version to enable users to access multilingual DW live programming and on-demand content, all from the comfort of their sofas. Viewers can access these services through the Opera TV Store app platform, available on tens of millions of devices from over 15 global manufacturers. Opera TV Snap providea broadcasters with expanded OTT capabilities on Smart TVs, including a ready-to-deploy Hybrid Broadcast Broadband TV (HbbTV) solution to drive seamless interactivity on linear TV.

“DW is committed to bring engaging content to our viewers. We’re excited to upgrade our Smart TV offering by utilizing the latest version of Opera TV Snap. We’ve found this path to be convenient in reaching Smart TV and HbbTV audiences,” says Petra Schneider, Director of Sales and Distribution at DW.

South America

Portuguese content from DW is now available on smart TVs, tablets and smartphones in Brazil via Moony, the new streaming platform from Samsung available for download on the Google Play Store or Galaxy Apps. DW has an exclusive place among 40 content providers that are on board for the roll out of the service. Moony users in Brazil have instant access to the latest episodes of popular DW shows like Futurando and Camarote.21 along with Portuguese content from DW Transtel including EinSteinchen ,Ecopia or From Tierra del Fuego to Tijuana.

Asia

DW has a new partner in Sri Lanka. The sports, lifestyle and business channel Carlton Sports Network (CSN) has aquired four DW shows including Drive it and In Good Shape. CSN reaches an estimated 2.5 million households in Sri Lanka.

DW’s Pakistani partner ATV is now broadcasting a DW news bulletin during prime time. The channel is the largest private television network in Pakistan, serving all major cities and commercial centers.

Date

2015-09-07 | 10:18

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DW introduces new program and local heroes in Dhaka

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DW was in Dhaka this week to provide journalists and media professionals a look at the the new 24/7 English news channel presented in cooperation with local partner Bangladesh Television (BTV). The flagship program, DW News, features a programming block that focuses on regional issues for Asia and content with regional significance in cooperation with local partners. These co-productions will maintain DW’s standards while allowing partners the flexibility to use their own graphics and on air personalities – a method that succeeds in combining international expertise with regional appeal.

In Bangladesh, DW reaches an audience of opinion leaders and people who are curious about learning and seeking information. Dorothee Ulrichs, DW’s Head of Asia Distribution said theses are people who aren’t satisfied with tag lines or headlines and want to “discover new places and understand the ‘why’ in the world around them”.

Part of the global launch of DW News last June was a promotional campaign that focused on the audience and highlighted local heroes in regions all over the world. Local heroes are people who make a difference in their communities by working, thinking, creating and innovating. Two Bangladeshi local heroes were guests at the launch in Dhaka. Their work sets an exceptional example.

Mahfuza Akter is an Infolady – volunteers who bike hundreds of miles a month to provide advice and medicine to thousands of people in remote, impoverished villages around the country. Using the Internet, they connect people with modernized methods and ideas that they cannot access elsewhere. Their work also earned them a 2013 DW Bobs online activism award. And Korvi Rakshand founded the JAAGO foundation in 2007, which provides education for disadvantaged children living in slums. The school also promotes volunteer action groups in Bangladesh through the initiative Volunteer for Bangladesh. The project has organized over 10,000 volunteers in Bangladesh who are working to enact positive social change.

 

 

Date

2015-09-04 | 8:30

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