Market roundup: February 2016
Several radio partners in Sub-Saharan Africa are expanding cooperation with DW. In Nigeria, Radio Gombe is acquiring English and Hausa radio programs. The station covers the states of Yobe, Borno and Adamawa. In Congo, Radio Mwana is acquiring DW’s complete French programming lineup, with stations in Mbandaka and Gbadolite that reach more than 750,000 listeners. A new radio partner in Mbuji-Mayi, Radio Fraternité, will be broadcasting one hour of French programming daily to a potential 500,000 households. In Ghana, the Internet radio broadcaster Ghana Waves Radio now includes DW live streams in six languages. The streams are also included on the Ghana Waves app and on-demand. DW radio live streams and newsfeeds in a variety of languages are also available now across Africa on the Africa Live Radio and News App.
The Liberian state broadcaster LNTV is now broadcasting one hour of DW programming every day. LNTV is the only Liberian TV broadcaster with nationwide coverage. Included in the programming package is DW News, Euromaxx, Kick off!, and In Good Shape.
In Tanzania, DW is the first international news provider available on the video-on-demand platform SIMUtv. The app has already been downloaded 100,000 times.
DW has expanded cable network partnerships in India and Bangladesh, with several cable providers acquiring DW’s English channel. This increases DW’s technical range by 400,000 households in Bangladesh and by 250,000 households in the Indian states of Bihar and West Bengal.
The Colombian news website Publimetro now features a DW content box with Spanish-language news articles from DW. Publimetro belongs to Metro International, a well-known publisher of free newspapers in cities around the world. The Publimetro news portal registers 3.2 million unique visitors every month.
DW has a new Smart TV partner in the United Kingdom. The OTT provider Vision247 is now broadcasting DW’s flagship English channel in its entirety on the free-to-air entertainment portal, Vision TV. The portal is available on the digital TV service Freeview on channel 244 and can be received by a potential 7.3 million households in Great Britain. Vision TV is also available for mobile devices and on web-TV.
Date2016-02-03 | 12:24
TagsAfrica, Africa Live Radio and News App, Congo, DW Bengali, DW Hausa, DW News, DW Spanish, euromaxx, Freeview, Ghana, Ghana Waves Radio, In Good Shape, Kick Off!, Kokil, Metro International, Nigeria, Publimetro, radio, Radio Fraternité, Vision TV, Vision247
Market roundup: January 2016
The DW app has generated over 1 million downloads in the first six months since its release. The app is also among the top-ranking news apps in the Google Play Store charts for target markets like Egypt, Nigeria, Ghana and Pakistan.
Chile’s leading television channel, T13, is a new DW partner and the channel’s website now includes Spanish news content from DW. T13’s is one of the most trusted sources of news in the Chilean media landscape and their online presence reflects this standard of quality. The website currently records over 5 million users and is expanding on mobile devices and social media.
DW’s English channel is now available on the Bangladeshi multi-system provider DigiJadoo as a part of its basic package. The multi-system provider serves all major cities in Bangladesh and has over 7 million subscribers.
DW’s English channel has a new full-time partner in the USA. Ventura Broadcasting based in Fresno, California will be providing the channel on its free-to-air service to around 100,000 households.
Date2016-01-05 | 1:09
TagsChile, DigiJadoo, DW, DW App, NCDT, New Changua Cable, NTC-TWT, T13, Taiwan, Ventura Broadcasting
Designing mobile news solutions for South Africa
For programming wizards and creative techies, a hackathon is where their talent can really come alive. The intense air of competition fosters collaboration and promotes innovative solutions to complex problems.
DW hosted its first African hackathon recently in Cape Town, South Africa. Three teams gathered at the innovation center Workshop 17 for a 24-hour race against time to find a solution for providing news in places with poor Internet connectivity. The problem was how to compactly package news reports for consumption on low-data devices in areas with weak networks so that they remain appealing and relevant for South African users.
The three teams were composed of established South African web designers and developers along with web design students and budding experts. The mix of participants from different parts of Cape Town allowed for unique insight into how South Africans use digital news.
The winning team developed a tool that allows user-generated content (UGC) to be easily produced and quickly disseminated. UGC is quickly becoming an important resource for news broadcasters and providing capability to those with weak networks is a valuable service.
With the hackathon, DW could foster innovation in important technologies for African users while drawing attention to its special brand of international news. The event was organized with the assistance of the South African low-data social network Mxit along with the online radio aggregator iono.fm. Logistical support was also provided by Silicon Cape and Code4Southafrica.
Date2015-12-04 | 5:40
Using synergies to create an impact
DW has been increasing its presence in Asia by adding more broadcasting and production partners while expanding into new regions. Since the launch of DW News, Asia has taken a larger focus due to its diverse and rapidly-growing media markets.
A big piece of DW’s strategy is collaborating with partners in target regions. By building strong partnerships from the ground up, DW can reach more people across Asia with programming that speaks to them.
Representatives from DW are currently in Singapore at the Asia TV & Forum Market (ATF) to explore the potential for growth in content markets across Asia. The event is one of the largest of its kind in Asia and presents a huge opportunity for DW to open new doors and become more visible.
To open doors with audiences, DW develops regionally-tailored co-productions with local partners. Two recent deals with partners in India and Vietnam are the latest advancements for DW in Asia.
“This opens a new chapter in the Indo-German relationship where public broadcasting is concerned,” said Prasar Bharati CEO Jawhar Sircar. “We have a special relationship with Deutsche Welle and we hope it will lead to more mutually beneficial broadcasting collaborations.”
The MOU with VTV will involve co-producing a new science magazine program. Since 2013, DW has been providing Vietnamese subtitled versions of nine shows including the popular Global 3000 and In Good Shape. Since March 2015, VTV has also packaged and broadcasted a Vietnamese version of Euromaxx. VTV has also broadcast DW’s English-language channel in its entirety since 2006.
Producing content that connects with audiences in diverse markets around the world requires more than a one-size-fits-all strategy. DW has always understood this and sets an example for international cooperation in broadcasting that diversifies programming and brings new ideas and perspectives to viewers.
Date2015-12-03 | 6:17
TagsAsia TV & Forum Market, DW News, euromaxx, GLOBAL 3000, In Good Shape, India, Prasar Bharati, Vietnam, VTV
Market roundup: December 2015
Downloads for the DW app have grown immensely in recent months. The number of total downloads is currently at around 850,000 – a big leap from 250,000 in September. The app was launched in June to accompany the launch of DW’s international news channel.
A campaign for DW Arabia is showing a lot of success in Morocco, Egypt and Iraq, the three largest media markets in the Arab world. Indicators include a video trailer on YouTube and Facebook that already has over 1 million views. The campaign highlights the credibility and transparency of DW’s programming against other broadcasters, whose reporting can fall into sensationalism. DW Arabia also explores taboos in the Arab world, which are avoided by other regional broadcasters. The “Discover the Difference” campaign will run until the end of the year.
Date2015-12-01 | 3:51