Market roundup: March 2018
In cooperation with premium partner LINK TV, a two-hour DW special analyzing the “State of the Union Address” was broadcast nationwide in the US. The DW special delivered a unique European perspective on the US president’s speech. LINK TV specializes in international programming and is broadcast to an estimated 34 million households around the US.
Over 40 DW reports from the Berlinale Film Festival and the Munich Security Conference were broadcast in prime time by DW Premium Now partners with the largest audience shares in Brazil, Mexico, Colombia, Chile and Peru. The partners praised the smooth and efficient workflow of their DW distribution partners.
Date2018-03-01 | 2:58
DW’s Bogotá office increases objective news coverage in Latin America
With its new correspondents’ office in Bogotá, Colombia, DW will expand its coverage of important news and issues affecting countries across Latin and South America. The new office comes as DW’s television audience grows in the region along with DW’s Spanish-language online content generating more page views.
DW’s reporting in Latin America can offer unique coverage of issues that are not often discussed in local media such as state corruption or the oppression of indigenous peoples. As Colombia starts to find its way out of an ongoing civil conflict, DW can provide comprehensive and objective coverage of the peace process.
Along with Colombia, DW’s Bogotá correspondents will be providing coverage of news and events from Argentina, Brazil, Mexico, Peru and Venezuela. The office will be run by Ofelia Harms, a DW journalist from Mexico, who is a former DW trainee.
The president of Colombia, Juan Manuel Santos, welcomed DW in a Twitter post and wished DW success with its work.
DW’s Bogotá office builds on DW’s partner-based strategy in Latin America and will contribute to its continued success. There are currently over 800 DW partners across Latin America that carry and rebroadcast DW’s news and entertainment content.
Date2018-02-27 | 2:34
DW goes behind the scenes at the Berlinale film festival
For the grand finale of the 68th Berlinale film festival in Berlin on Saturday, DW’s German-language programming on DW (Deutsch) and DW (Deutsch+) broadcast 24 hours of film specials and live reports.
The Berlinale is one the world’s most renowned film festivals, and culminates every year with a winning film receiving the “Golden Bear” award.
The awards ceremony was broadcast on DW (Deutsch) and DW (Deutsch+) Saturday evening (CET), including interviews with some of the biggest names in German cinema.
Throughout the day, DW’s arts and culture shows Kultur 21, KINO and Euromaxx aired features that unveiled secrets of the German film industry and introduced audiences to legendary films like Manche mögen’s heiß and Die Ehe der Maria Braun. DW’s travel show Check-in featured the history of the Berlinale along with a tour of Berlin’s famous Babelsburg studio.
And even after this movie marathon, DW’s programming freuqently covers trends and highlights from the German film industry. Check out our programming schedule for more information.
Date2018-02-23 | 3:28
Market roundup: February 2018
DW News is now being broadcast once every day on the public broadcasting channel WHUT-TV in Washington DC. The new partnership is the third for DW News in the US capital along with the channels MHz 11 and MHz Worldview. WHUT can be received by around 2.4 million households.
At the Cable TV Equipments Traders & Manufacturers Association (CTMA) trade fair in Kolkata, India, DW added 30 new partners and extended numerous contracts with Bangladeshi channels rebroadcasting DW’s English channel in Bangladesh. The CTMA trade fair in east India is a magnet for the Bangladeshi broadcasting industry. The partnerships will bring DW to an estimated 1 million households in Bangladesh.
An Indian news website, the Wire Urdu, is including content from DW Urdu. The Wire is one of India’s most respected online news providers. Their newly launched Urdu service already has over 100,000 visitors every month.
DW has a new VOD partner in Thailand. Hollywood HDTV will broadcast DW’s English channel to a estimated 150,000 customers.
After a new agreement recently with the IPTV and DTH platform MEO, DW (Deutsch) will be available to 700,000 subrscribers in Portugal. MEO is operated by Portugal Telecom. The new partnership expands the current cooperation with DW’s English channel, which currently has 1 million subscribers.
Also in Portugal, DW is now available in English and German in 75,000 hotel rooms across the country.
Date2018-02-07 | 1:20
TagsCTMA, DW (Deutsch), DW English, DW Urdu, Hollywood HDTV, MEO, MHz Worldview, MHz11, the Wire Urdu, WHUT-TV Washington
An evolving strategy for the changing landscape
DW’s digital strategy is focused on creating solutions for digital distribution that drive online content and diversify platforms. Flexibility to changes like those at Facebook is the key to long-term success.
Facebook recently announced changes to its news feed that could prioritize posts from family and friends over publisher’s content and news articles. Facebook Watch is another change being rolled out that will shift the focus on video content that is shorter than what is on television but longer than what is now seen in the news feed.
An important area of focus right now for DW’s digital content is producing short online videos that can be easily posted and shared. These are specially produced for social media, rather than being repackaged TV content. But with Facebook Watch soon to change the landscape, DW will be focusing on developing video content that fits this new model.
In a recent blog post, DW’s head of digital programming, Ellen Schuster said that the new model presents a chance for content that has already an established community online. “They will get a new playing field that includes the possibility with better data analysis to offer what the community wants more directly.”
A similar strategy is how DW uses YouTube, which is the second largest search engine after Google. DW has created multiple channels that streamline long-form content and make it easier for users to choose what categories and issues they want, rather then having to choose from a mass of content. One of the most successful channels is DW Documentary, which features a new documentary every week exploring everything from travel and tech to politics and society.
While media companies can’t control changes in the third party platforms they depend on, change presents a challenge and a chance for growth. Online content is where the audience of the future is going to be and DW will be where they are clicking and watching.
Date2018-01-16 | 1:30