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Market roundup: October 2017

Europe

Covering the 2017 German Federal Election from September 20 to 26, DW worked with 36 partners from around the world in English, Arabic and Spanish. Televising a total of 116 segments in cooperation with broadcasting partners, DW was able to provide comprehensive reporting on the German election to audiences around the world.

Partners included NewsX, one of India’s largest news broadcasters, Joy News in Ghana, the Australian public broadcaster ABC and the pan-Latin American broadcaster based in Colombia, NTN24.

Asia

DW is available on Thailand’s largest mobile provider AIS (Advanced Info Service) on the IPTV service AIS-HomePlus. The new partnership brings DW’s English-language programming to a combined 1.7 million subscribers. DW also has a new partner in Lahore, Pakistan. The cable station Max-1 is broadcasting DW’s English-language TV to 18,000 households in Lahore’s business district and education centers.

DW’s English-language channel is now available on the popular South Korean OTT box Nosegay. Vietnamese partner HTS-TMS extended its partnership with DW and acquired DW in HD.

Date

2017-10-18 | 6:44

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Learn German with DW’s new series Nicos Weg

“Nicos Weg” is the latest in a series of free language learning tools developed by DW Learn German.

Many people want to come to Germany to work or study, but don’t know where to start learning the language. DW’s language courses make learning German fun and entertaining with creative resources that help learners reach their goals.

It tells the story of a young man who comes to Germany for the first time and is finding his way while learning the language and culture. And by combining the storytelling power of a TV series with a comprehensive language course, learners can get a perspective on life in Germany that puts the language in context. While learning grammar and vocabulary, users also experience how the language is used

Included with the videos are 250 lessons and 14,000 interactive exercises. Nicos weg is also designed to be used on mobile devices, so users can learn with Nico anytime and anywhere. And there are also versions using English and Arabic to help total beginners catch on.

Similar formats produced by DW’s Learn German that have already been very successful include the interactive soap opera “JoJo sucht das Glück” and the culture and language learning website for refugees “Mach dein Herz auf.” With Nicos Weg, DW is continuing to build a solid foundation of resources for helping people all over the world succeed at learning German.

Date

2017-10-17 | 7:43

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DW tackles the problem of youth migration in the Gambia

What drives young Gambians to risk their lives and flee to Europe? At a recent town hall meeting in the capital Banjul, representatives from DW’s African distribution and programming departments gathered for a discussion with locals and former refugees.

It was made clear in the discussion that leaving the Gambia is on the minds of many young people. An estimated 10,000 Gambians crossed the Medditerrainian Sea in 2016. Many said that even if they only had a remote chance of making it to Europe, they would take the risk. But others noted that the image of Europe in the minds of young Gambians was unrealistic and not like they see in movies.

One of DW’s strengths is going to where the audience is and understanding the problems that are shaping their world. At the Banjul discussion, over 300 people gathered to discuss the reasons why so many people are migrating from Africa, including the political and institutional failures that have led to a frustrated generation without any perspective.

Migration from Africa is one of the most critical issues facing Europe in the next decade. By going to the sources of large and seemingly abstract social issues, DW creates a greater sense of clarity, reality and eventually help establish dialogue with young Africans.

If more young people are presented with facts, maybe they can be persuaded to explore other options besides risking their lives on an uncertain and dangerous journey.

The Migration Dillema is a series of discussions DW is holding in four African countries. The discussion in Banjul was organized in cooperation with DW’s local partner Paradise FM.

DW’s discussion in Banjul attracted hundreds of people

Date

2017-10-11 | 11:13

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Market roundup: September 2017

Africa

 DW has new partnerships in The Gambia with the state television and radio station Gambia Radio and Television service (GRTS). The DW programs included are Africa on the Move, Eco@Africa, In Good Shape und Kick off! Also in Gambia, DW is now radio partners with Paradise FM Radio, BIZ FM Radio and Capital FM, which will be broadcasting DW’s radio shows AfricaLink, Crime Fighters and Learning by Ear.

Asia

One of Indonesia’s leading video websites, vidio.com, is including DW’s Indonesian-language technology show Inovator along with selected programs from DW English with Indonesian subtitles.

DW and DW (Deutsch) are now available in Thailand on the TrueVisions Anywhere app for iOS and Android, developed by the country’s largest cable provider.

Digital

DW content is available on Google Home – Google’s new speech-assisted, interactive speaker system operating on Google Assistant software. The voice-activated system can answer questions, control smartphones and play music. Audio news reports from DW in English and German, as well as slowly spoken news reports in German for learners. DW content will also be rolled out in the future on Google Assistant software for Android

Date

2017-09-15 | 3:01

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DW showcases innovation at Tel Aviv tech festival

At the DLD Innovation Festival last week in Tel Aviv, big ideas were brought out of the workshop and the bustling Israeli tech scene was on full display. DW was at the event along with young entrepreneurs from over 400 startups gathering to share ideas and generate investment.

DW organized a startup competition at DLD to highlight people who are doing great work in tech innovation. The winner, the Keepers app, protects children from cyberbullying and alerts parents to suspicious messages and content on their child’s smartphone.

The contest titled #Startmeup, awarded Keepers with 2,000 Euros and gave the developers the chance to showcase their app in front of investors from around the world.

DW’s Director General Peter Limbourg presented the award and also participated in a panel discussion on the effect of digitization on international media. At the panel, Limbourg emphasized how the audience for international media is being changed by digitization and how a new generation of media consumers needs to be reached through innovative means.

Shift, DW’s science and technology program, was at DLD and broadcast the event around the world with innovative ideas from water quality testers that don’t need to get wet to pest control without poison. DW’S involvement in DLD is part of a strategy to promote and publicize digital innovation and creative thinkers from around the world.

Date

2017-09-12 | 2:59

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