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Market roundup: July 2012
DW has found a new partner for World Stories with the South Africa based project Africa Report. The Dutch NGO Media for Business Development Foundation (MBDF) started Africa Report in 2009. MBDF supports the development of the private sector in African countries and the TV program Africa Report inspires its viewers with the success stories from African businesses.
The leading Russian pay TV channel Tricolor TV is now including DW in its “Optimum” package. The new DW partner has more than 30 million cable subscribers and is the largest satellite TV provider in Russia. The British market research firm HIS Screen Digest states that Tricolor is the fastest growing DTH service in Europe and in the top three worldwide (along with Dish TV and Sun Direct).
Another partnership in Russia was added just last week during the Global Media Forum in Bonn. Chetvertyi kanal (Channel 4) will begin integrating the program “Europe in Concert” into its lineup.
The most important cable providers in Bolivia is now integrating two DW channels in its network. COTEL has picked up the Spanish and German language DW channels as part of its basic package and is thereby providing viewers in the capitol city of La Paz with DW programming around the clock.
Following the launch of dw.de in February, DW has also relaunched its website for mobile users at m.dw.com. The site is optimized for mobile handsets and smartphones and is available in 30 languages.
Date2012-07-03 | 8:55