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DW celebrates 50 years of Hausa service in Niger and Nigeria
For a half-century DW has delivered quality news and information to Hausa speaking audiences in West Africa. To celebrate the occasion, a delegation of directors and editors from DW traveled to Niamey, Niger and Abuja, Nigeria to meet with local leaders and media representatives. Highlights of the events included keynote speeches and discussions centered on the role of international media in Africa and what can be done to assist with human rights and conflict resolution. DW has been praised for providing a voice of freedom in times of political struggle as well as providing an example for the local media to follow. “We can’t always trust our own media,” said a representative from Dallol FM, a local radio station.
As one of the few international broadcasters with Hausa content tailored for local populations, DW plays a unique role in helping people improve their lives by providing them with a world-class news service alongside programming that advocates learning. A new part of this mission is Crossroads Generation, the latest series from the successful educational radio program, Learning by Ear. The new series was presented at both locations and received much acclaim. “With its educational programming and informative broadcasting, DW makes an essential contribution to education in Niger,” said Brigi Rafini, Prime Minsiter of Niger at the meeting in Niamey.
DW will also be seeking to expand its services for African audiences that comprise more than half of DW’s total global audience of 100 million. “Deutsche Welle has been a large part of the media landscape in Africa for decades where we are seen as a reliable source of information” said DW Director General, Peter Limbourg, “Africa is a successful market for DW with excellent prospects.”
Date2013-12-12 | 4:57
TagsAfrica, audience, Crossroads Generation, education, Hausa, Learning by Ear, Niger, Nigeria, online, radio programming