clips – Insider https://blogs.dw.com/insider The latest news about DW and its services. Tue, 22 Jan 2019 09:23:22 +0000 en-GB hourly 1 The future of clips and archives in Asia https://blogs.dw.com/insider/2011/07/06/the-future-of-clips-and-archives-in-asia/ Wed, 06 Jul 2011 12:01:11 +0000 http://blogs.dw.com/insider/?p=429 In the latest issue of Content Asia, editors spoke to seven of the world’s leading clips and archive companies about challenges in Asia, Asia-related content, demand, trends and the adjustments they’ve had to make for a new connected environment. Among these experts, was DW’s Stefan Bliemsrieder.

What does he see as the biggest challenge in selling archive/news clips into Asia?

“Two challenges: presentation and content. Asian consumers like to watch online clips that are relevant to them and in their language. DW has started providing local language versions (e.g. Mandarin, Bahasa Indonesia) to address this audience need in selected territories. The key challenge remains in the cost of localizing our content.”

Check out the full “Short & Sweet” interview.

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