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Market roundup: December 2015

Mobile

Downloads for the DW app have grown immensely in recent months. The number of total downloads is currently at around 850,000 – a big leap from 250,000 in September. The app was  launched in June to accompany the launch of DW’s international news channel.

Middle East

A campaign for DW Arabia  is showing a lot of success in Morocco, Egypt and Iraq, the three largest media markets in the Arab world. Indicators include a video trailer on YouTube and Facebook that already has over 1 million views. The campaign highlights the credibility and transparency of DW’s programming against other broadcasters, whose reporting can fall into sensationalism. DW Arabia also explores taboos in the Arab world, which are avoided by other regional broadcasters. The “Discover the Difference” campaign will run until the end of the year.

Asia

DW has a new partner in Indonesia. Cable provider Dens TV is now carrying the complete program of DW’s English channel for audiences in Jakarta.

 

 

Date

2015-12-01 | 3:51

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Market roundup: October 2015

Asia

DW has a new broadcasting partner in Indonesia. PT Riau Media Televisi is now broadcasting Inovator, DW’s science program for Indonesia, every week to a potential 250, 000 households in the Sumatran city of Pekanbaru.

DW’s online German language courses are now available to users in China via the German information center from the Beijing embassy. The courses are linked on the Chinese “Twitter” Weibo and the Chinese instant message service Wechat.

Live streams from DW are now available to viewers on the state-owned Pakistani live stream service PI Television.

Mobile

DW content is now available on more mobile devices in Ghana thanks to a new partnership with Accra-based mobile aggregator and app developer Rancard Solutions. Rancard will be providing DW content on everything from text messages to news and audio apps. Starting in October, DW content in Ghana will be available with the telecommunications providers MTN, Vodafone and Tigo. An expansion to Nigeria is planned for November.

Date

2015-10-06 | 9:16

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Market roundup: March 2015

Latin America

Euromaxx has a new broadcasting partner in South America.  The Colombian TV channel Cablenoticias will be broadcasting DW’s popular culture and lifestyle program in Spanish five days a week. The channel is carried by over 800 TV providers with a potential combined audience of 7.48 million households on two continents. Cablenoticias is available via broadcasting partners throughout Central America, the USA, Mexico and 8 South American countries.

Asia

Learning by Ear has a new broadcasting partner in Afghanistan. Radio Azad is now broadcasting the educational radio program in Dari and Pashto. The station, located in the northern province of Balkh, is Learning by Ear’s 16th partner in Afghanistan.

DW has a new broadcasting partner in Pakistan’s largest metropolis, Karachi. Star Cable Network is now broadcasting DW’s English TV channel to around 50,000 households.

Online

The DW Smart TV app is now available via the Sony Entertainment Network (SEN) on all Sony smart TV models produced after 2013. With Sony’s 15 percent market share in connected TVs, the partnership will deliver multilingual DW content live and on-demand to an expanded global audience. The DW Smart TV app is also set to be implemented on Android TV platforms in the future.

Date

2015-03-04 | 3:38

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Market roundup: November 2014

Online

DW has expanded cooperation with Microsoft. Full-text DW articles in 12 languages now complement the rich variety of news content available on msn.com, Microsoft’s global news and information platform. The expansion to msn.com is an improvement on DW’s current cooperation with Microsoft’s Bing News; with better website functionality featuring prominent links to DW online content and advertising potential via a free promo banner that can be adapted to target languages.

Online articles from DW English are now being included on “The Most”, a new online news aggregator developed by The Washington Post. The platform aims to improve user experience with online news by “gathering the most engaging stories from a broad array of top news sources.” The Washington Post boasts 30 million visitors to its website each month.

DW was among a group of international broadcasters meeting in Paris this month to discuss issues surrounding internet censorship. Participants shared ideas on using censorship circumvention systems and discussed possibilities for closer cooperation. Broadcasters at the meeting included VoA, RFA, BBC, RFI, France24 and RNW.

DW is working in cooperation with Fraunhofer IAIS, dpa-inforcom and Neofonie on an innovation project called News-Stream 3.0, which will aggregate big data for journalists. The project develops software tools which make thousands of content sources easy to iuentify and use in newsrooms.

DW content will now be available on Amazon Fire TV and Smart TVs after a new agreement with the Opera Store.  Video-on-demand content in German, English, Spanish and Arabic will now be available on over 300 TV models and BluRay Players.

Asia

DW has a new partner in the Philippines. The IPTV provider SKYTEL will include DW’s flagship English channel, DW, in its programming package. Skytel began operations at the beginning of October and in its first year plans to reach 100,000 subscribers in the Quezon City/Manila metropolitan area.

DW has a new cable TV partner in Pakistan. OK Cable Network, located in the northern city of Nowshera, will deliver DW to around 10,000 households in the region.

North America

Audionow, a leading “call-to-listen” platform in the USA now features DW audio content in English, French, Hausa, Kiswahili, Portuguese and Amharic. Users access content with a telephone by calling a language-specific number.  The service aims to provide diaspora communities with radio news covering their home countries in their native languages.

Europe

DW will now be cooperating closely with the Ukrainian international broadcaster, UTR, after a memorandum of understanding was arranged between the directors of both broadcasters. Media training seminars provided in cooperation with DW Akademie are already in planning.  DW also plans to lend technical expertise and provide video content to UTR in English, Russian and Ukrainian. Additionally, UTR has expressed interest in acquiring journalistic content from DW. UTR was founded 12 years ago and focuses primarily on television production.

DW has a new Russian-language broadcasting partner based in Israel. Channel 9 broadcasts programming to Russian-speaking audiences in Israel via cable and satellite in Germany, North America and Australia.Also called Israel Plus, Channel 9 will now be broadcasting DW cultural programs Arts.21 and Euromaxx Highlights along with the science and environment formats Tomorrow Today and Global 3000. Online news and articles from DW are also to be included on the new partner’s website.  Channel 9 reaches the largest Russian-speaking television audience outside of Russia.

 

Date

2014-11-06 | 9:43

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Market roundup: February 2014

Africa

A selection of educational programming from DW Transtel was purchased by Channel ED, a new knowledge and education channel based in South Africa. Channel ED was launched in December 2013 and is produced  in Johannesburg at Urban Brew Studios. The channel is a part of a programming package offered by the Pan-African digital satellite broadcaster DStv, which is operated by the South African digital media company, MultiChoice. Channel ED targets young adults and will broadcast to 49 countries throughout Africa.

Asia

The Pakistani business news channel Business Plus has just purchased an extensive programming package from DW Transtel. The channel has also carried the popular DW format Euromaxx since November 2013. Starting in 2014, Business Plus will be broadcasting nationwide 50 hours of DW Transtel’s travel and culture programming. Around 12 million households in Pakistan have access to the channel.

DW has also added three new partners in the Baltistan region of northern Pakistan. New Rakaposhi, Garden Cable Network and Shaheen Cable Network provide television service to around 10,000 households in the city of Gilgit. The Pakistani channel Zaiqa TV will also be broadcasting DW’s lifestyle and fitness program In Good Shape via satellite to a potential audience of 12 million households.

Latin America

DW has a new TV partner in Peru. Since October 2013, RPP TV, the news and information channel from Gruppo RPP has been broadcasting DW’s  En forma, Claves, Enlaces and Reporteros en el mundo. Around 1 million subscribers of the Pay-TV service, Moviestar TV currently pick up RPP TV. The channel will also be available via terrestrial television until the end of 2014, which should considerably increase the exposure of DW (Latinoamérica) to potential audiences in Peru.

Europe

The mobile livestream from DW (Europe) is now available in the Republic of Moldova on the country’s leading mobile carrier, Orange Moldova.  Since the end of 2013 content from DW (Europe) can be uploaded on iOS and Android mobile devices with the Orange TV App. DW is also available on Orange Moldova’s television news package and online at tv.orange.md.

Online

The complete video archives from DW in German, English and Spanish can now be accessed on Google devices via a Smart-TV App.

DW(English) is also available on Google Newsstand and Google Play Kiosk. Google Newsstand for Android mobile phones can be downloaded at the Google Play Store.

Date

2014-02-05 | 12:12

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