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Market roundup: August 2013
DW is gaining ground in French-speaking Africa. Radio Kledou in Mali has been broadcasting DW’s French programming since the beginning of 2013 and continues to attract more and more listeners. It is broadcast from the capital city of Bamako and is also available in Sikasso, Kayes and Ségou.
DW’s partnership with Folha – the largest news portal in Brazil – has been paying off. In July, DW’s content that is featured on the website generated 77,000 visits. DW has been working with Folha since 2006 and the partnership was expanded this May. DW’s editorial team delivers news and content daily which is then featured on a DW page on the Folha website, as well as being listed in the different sections.
DW’s video of the day is now being featured on the video platform Megogo.net. The videos appear in the main “News” category and are linked to the Russian or Ukrainian website at dw.de. Megogo logs about 13.5 million visits per month. Around 70 percent of its 16,000 hours of video content is free of charge and can be accessed online, via mobile devices and apps as well as by using SmartTV applications.
With PSI, DW has a new partner in Thailand. PSI is known as the knowledge channel and has programming that covers everything from wildlife and nature to technology, history and archeology. PSI is broadcasting Euromaxx daily and is available to 12 million households in Thailand.
Another TV network has added DW’s Indonesian science and technology magazine Inovator to its lineup. B-Channel has more than 20 regional TV stations in Indonesia and reaches around 75 percent of the terrestrial television market.
DW expanded its Media Center this past month to include photos, audio and video content in an additional 10 languages, including: Bengali, Croatian, Dari, French, Greek, Indonesian, Macedonian, Pashto, Polish and Urdu. DW’s Media Center now offers content in a total of 25 languages.
Date2013-08-01 | 10:11
TagsBengali, Burkian Faso, Cameroon, Croatian, Dari, euromaxx, French, Greek, Indonesian, Macedonian, Mali, Media Cener, online content, Pashto, Polish, PSI Thailand, Urdu
Market roundup: September 2012
Clicks on DW’s Polish-language site have gotten a major boost thanks to partnerships with Poland’s three leading online portals, Gazeta.pl, Wirtualna Polska (wp.pl) and Gazetapraca.pl. The click count jumped from 251,000 in April 2012 to 2.5 million in June. Working in tandem with Distribution, the three Polish sites posted links to selected articles about society and politics as well as DW’s “Studying in Germany” series.
A new Asian partner has gotten on board with TV magazine “Inovator,” which is produced in Bonn. Indonesia’s Tempo TV started broadcasting the show nationwide in August. “Inovator” is the seventh DW TV magazine the education-oriented station has picked up since August 2011. Tempo TV will broadcast “Inovator” via DTH satellite provider Aora, which has about 450,000 subscribers in Indonesia and is one of the country’s main television platforms.
In Ho Chi Minh City, Vietnam, teachers at the respected Deutsche Zentrum have received supplementary learning materials to use DW’s online German course in the classroom.
DW has begun using a new monitoring station in Sydney to keep track of satellite broadcasts and live streams in the region. Technical Distribution has set up a system for monitoring Asiasat 3S as well as a StreamMon system at Australian national broadcaster SBS. Distribution entered negotiations with SBS once the establishment of a relay station in Tincomalee, Sri Lanka made the previous monitoring station for Asiasat 3 obsolete. DW now has StreamMon systems operating on every continent.
Last but not least, leading Pakistani outlet Raml Media Services is now a DW partner. The firm, which has been in operation 30 years, will help distribute DW live streams and content boxes to other partners.
Date2012-09-05 | 9:15