Search Results for Tag: Ukraine
Market roundup: May 2014
The compact online version of DW’s Russian-language news program Geofaktor has been a big success since it was launched in mid-March. The 13th broadcast alone was watched 430,000 times. Almost all of the video content was accessed via DW’s online Russian-language media center. The majority of viewers were directed there via a banner-ad campaign on the popular Russian news website, news.mail.ru. On YouTube, Geofaktor episodes were accessed an additional 50,000 times during the second half of March.
The ongoing geo-political tensions in Ukraine have created a high demand for unbiased news coverage delivered in Russian. This is made clear by the burgeoning rise in page visits on DW Russian. The number rose by nearly 4 million visits between February and March 2014. A large amount of that traffic came via DW’s Ukrainian online partner, ukr.net, as well as the Russian search engine, Rambler.ru. Also In March, visits to DW Ukrainan doubled from 1 to 2.2 million, with most of that traffic coming via ukr.net.
After a series of extensive and lengthy negotiations, a new transmission contract has been successfully arranged between DW and Canada’s largest cable provider, Rogers Cable. Rogers will now carry the English-language flagship channel, DW, and the German-language channel, DW (Amerika). Previously, only DW had been offered as a part of the English news package. Starting at the end of May, DW (Amerika) will be offered à la carte as a single subscription channel. Rogers brings DW’s quality programming to a large audience of political and business leaders with a coverage area that includes Canada’s capital Ottawa and its largest city, Toronto.
The Peruvian online news portal, Peru.com, is a new DW partner and will regularly include full articles from DW. The website belongs to the El Comercio group, which occupies 75 percent of the market share in Peruvian print media. A tracking code developed by DW’s market and media research will count how often DW articles are accessed.
Date2014-05-07 | 1:55
TagsCanada, DW, DW (Amerikia), DW Russian, DW Ukrainian, Geofaktor, Peru, Peru.com, Rambler.ru, Rogers Cable, Russia, ukr.net, Ukraine
Market roundup: April 2014
DW and the Russian search engine Rambler.ru have expanded their ongoing cooperation. Rambler, one of the Russia’s top three most popular web portals and a longtime DW premium partner, now includes a selection of news teasers from DW’s Russian website on its news platform. In March the links drew around 600,000 visits to DW’s Russian website in two days.
A compact web version of DW’s Russian news magazine Geofaktor has also been well received by Russian-speaking audiences. The 10-minute online format was recently created as a response to the increased demand for information in regions affected by the current political and social tension between Russia and Ukraine. It took only three days for the format to go from concept to reality– an excellent cooperative achievement for DW’s editorial, distribution and multimedia departments. The modified Geofaktor receives between 30,000 and 100,000 views every day.
The Indonesian DTH provider BiG TV is now broadcasting DW around the clock. The English language channel from DW is included in each of BiG TV’s five basic programming packages. The provider bundles 177 channels from all over the world and broadcasts them via satellite to subscribers everywhere in Indonesia. In the next two years, the company estimates it will reach 300,000 subscribers.
Date2014-04-01 | 12:17
Market roundup: April 2013
DW’s distribution team has added over 30 new partners from five countries in Latin America after a large television trade show in Colombia. Since February 2012 the team has also succeeded in more than doubling the number of programs acquired from local partners, including the much in-demand program Visión Futuro. This constantly expanding cooperation should continue to open new doors for DW in the region.
DW’s marketing campaign in Afghanistan for Learning by Ear has been a huge success. Interest far exceeded expectations with over 2 million calls within a few weeks. The target audience was drawn in by well-directed strategies like an animated TV spot along with a print and text messaging campaign that conveyed the value of DW’s free on-demand programming.
Content from DW will now be available on the very popular Pan-African online news and information platform AllAfrica, which offers content in French and English from over 130 news sites coming out of almost every African country. DW’s regionalized content for Africa will become a part of AllAfrica’s commitment to quality journalism that seeks to promote learning and political awareness.
A new language has joined DW’s multimedia catalog. Ukrainian was added to the audio, video and photo content of DW’s online Media Center in March. DW’s Media Center now offers content in a total of 15 languages.
Date2013-04-02 | 5:27
Market roundup: March 2012
DW has a new partner for digital television in Malaysia. Asian Broadcasting Network (ABN) started broadcasting DW in February. The digital cable provider has around 500 channels and is working on becoming Malaysia’s second largest digital TV provider. They are trying to acquire 500,000 customers by the end of the year.
DW is also now available around the clock in Tokyo with NEW IT Venture (NITV). The newly-founded Japanese IPTV provider will be broadcasting DW programming in English.
In Pakistan, DW’s English TV channel is now being offered in the Sindh province. DW recently signed an agreement with Orient Multimedia Cable Network und Sky Cable TV Network.
DW has expanded its online presence in the Ukraine by acquiring a new premium partner. DW content has been available on Ukr.Pravda since February 23. The website features news and information in Russian and Ukrainian and receives approximately 260,000 visits each day. It is currently second in the “News & Media” category from LiveInternet.ru. DW content – including full-length articles and links – can be found in a special section for international mass media on Ukr.Pravda. All articles appear with the DW logo and are prominently promoted on the homepage.
Date2012-03-08 | 4:08