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Market roundup: May 2018

Asia

One of Vietnam’s top DTH providers has expanded its partnership with DW. Premium subscribers of the broadcaster K+ can now register for the new OTT bouquet My K+, which provides content on tablet, smartphone or desktop. DW’s complete English television program is available on this new service, which features over 850,000 subscribers.

Jak TV in Jakarta and Medan, Indonesia is broadcasting DW’s Indonesian science program Inovator. JakTV reaches an estimated audience of 12 million on UHF, VHF and cable.

News bulletins from DW Urdu are being broadcast by Super FM in Bahawalpur, Pakistan five times every day to an audience of up to 800,000 listeners.

Nan Kuo Cable, a cable provider based in Taiwan’s second-largest city Kaoshiung, now carries DW’s English channel in its entirety.

Latin America

DW’s Ecuadorian partner, Ecuador TV, will now broadcast the Spanish-language version of DW’s environmental program, Global 3000. Ecuador TV is available via cable and satellite to 3 million households across the country.

A new Puerto Rican news website with over 10 million monthly page views, El Nuevo Día, is featuring DW’s Spanish-language articles for users in the USA and Puerto Rico.

Date

2018-05-07 | 11:48

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Using synergies to create an impact

DW has been increasing its presence in Asia by adding more broadcasting and production partners while expanding into new regions. Since the launch of DW News, Asia has taken a larger focus due to its diverse and rapidly-growing media markets.

A big piece of DW’s strategy is collaborating with partners in target regions. By building strong partnerships from the ground up, DW can reach more people across Asia with programming that speaks to them.

Representatives from DW are currently in Singapore at the Asia TV & Forum Market (ATF) to explore the potential for growth in content markets across Asia. The event is one of the largest of its kind in Asia and presents a huge opportunity for DW to open new doors and become more visible.

To open doors with audiences, DW develops regionally-tailored co-productions with local partners. Two recent deals with partners in India and Vietnam are the latest advancements for DW in Asia.

The Indian public broadcaster Prasar Bharati and the Vietnamese state broadcaster VTV both signed memorandums of understanding (MOU) to work on co-productions in the near future.

Included in the MOU with Prasar Bharati are the co-production of DW’s award-winning lifestyle show Euromaxx in Hindi and dubbing the Hindi science program Manthan into other Indian languages.

“This opens a new chapter in the Indo-German relationship where public broadcasting is concerned,” said Prasar Bharati CEO Jawhar Sircar. “We have a special relationship with Deutsche Welle and we hope it will lead to more mutually beneficial broadcasting collaborations.”

The MOU with VTV will involve co-producing a new science magazine program. Since 2013, DW has been providing Vietnamese subtitled versions of nine shows including the popular Global 3000 and In Good Shape. Since March 2015, VTV has also packaged and broadcasted a Vietnamese version of Euromaxx. VTV has also broadcast DW’s English-language channel in its entirety since 2006.

Producing content that connects with audiences in diverse markets around the world requires more than a one-size-fits-all strategy. DW has always understood this and sets an example for international cooperation in broadcasting that diversifies programming and brings new ideas and perspectives to viewers.

 

 

Date

2015-12-03 | 6:17

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Market roundup: December 2013

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Asia

The Sydney-based culture channel Ovation is now a DW partner in Australia.  The 15-year-old television channel is carried by all major providers and has a large fan base with programs that feature art, film, opera, history, culture and drama. Ovation will be adding Euromaxx, Arts 21, Europe in Concert, Discover Germany and Treasures of the World.

DW is also being broadcast now on the business and finance news channel, Business Plus, in Pakistan. It is the only channel of its kind in the country with a focus on business and economic issues. Euromaxx, DW’s lifestyle magazine will be aired daily during the evening program as an addition to the lifestyle segment. There are plans for more cooperation with DW in the future. The channel is broadcast nationwide via the Paksat-1 satellite and is carried by all major cable providers allowing for a potential audience of 12 million households in Pakistan. Outside of Pakistan, the channel is available in 52 countries. Business Plus belongs to the MTL media group.

The Vietnamese news channel VNews will be providing a monthly contribution to DW’s World Stories starting in January 2014. VNews is the television broadcaster of the Vietnam News Agency.

Europe

DW has added a new online partner in Greece. Since the beginning of October, DW has been providing full reports on Greek political and business news that are being featured on the popular business website capital.gr. The website covers finance, business and investment news while providing political analysis and background information. Capital.gr attracts a young audience with an average age of 35 who also have a high level of education and interest in socio-economic issues. The site is visited by around 1,250,000 users in Greece each month.

 

 

Date

2013-12-03 | 12:31

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Market roundup: November 2013

North America

The website of Radio Canada International’s radio program, Eye on the Arctic, is now a DW partner. Since October, content from DW’s Ice Blog, created by DW editor Irene Quaile, has been featured on the Canadian broadcaster’s website blog. The radio program features issues affecting the Arctic such as climate change. The content is normally limited to contributors from Arctic states– however the quality of the information from DW’s Ice Blog convinced Eye on the Arctic to widen the circle of those allowed to contribute.

 

Europe

After the discontinuation of its Russian radio service, DW’s presence in Georgia was interrupted. Now after realigning its multimedia content, DW has managed to revive its presence in the country. The first step was the addition of the leading Georgian online news service, News.ge, as a premium partner.  News.ge launched English and Russian language news sites on October 1 which both exclusively feature DW news content. More projects in Georgia are currently being prepared.

 

Asia

DW has added CTH, one of the largest cable TV providers in Thailand, as a partner. The country’s second largest cable provider brings national and international programming to over 2.5 million households. DW’s flagship English channel can now be received 24 hours every day via the new partner’s digital cable network.

DW’s English channel is also now available in Vietnam via DVB-T. The provider, Audio Visual Global (AVG), has also integrated DW into its satellite packet with 350,000 subscribers.

DW has a new partner in Pakistan.  Radio Chiltan in Quetta will now be broadcasting DW programming in English and Urdu. The station also broadcasts in regional languages.

 

Africa

DW has added one of the largest private radio broadcasters in Eastern Zambia as a premium partner. BreezeFM has a range reaching from Eastern Zambia to Western Malawi. Since the beginning of October, the new partner has been taking on content from DW’s worldwide English language radio programming and also broadcasts the popular program, Africa link from DW’s English for Africa service everyday via VHF.

DW’s World Stories has a new partner in Mozambique. The private broadcaster, TIM (Televisão Independente de Moçambique) has been airing reports from World Stories since September and will be contributing their own stories as well.

 

Online

As a new part of the longtime cooperation between Sony and DW in the area of Smart TV, Sony will now be including DW content on its mobile devices. The news App Socialife comes preinstalled on cell-phones, tablets and notebooks and news reports from DW in 12 languages will be integrated into the App and prominently displayed.

On October 15, Albanian was added to DW’s Media Center. That increases the number of available languages to 26.

The multimedia project, Wagner 200 – Bayreuth Backstage , has been available online in English, Spanish and Russian since October 15.

DW’s online cooperation with @ Verdade Mozambique is proving to be a quick success. In just a month, the number of clicks on DW’s Portuguese for Africa website has clearly increased

Date

2013-11-07 | 1:38

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DW now in Vietnamese

DW is now offering its core programming with Vietnamese subtitles. Viewers in Vietnam will now be able to watch programs like In Focus, Tomorrow Today, Drive it!, Discover Germany, Kino, Global 3000, Arts 21 and In Good Shape with Vietnamese subtitles.

“We already have a great standing among audiences in Vietnam, so I’m delighted with this new opportunity. We hope that this will help us to extend our relationship with Vietnamese audiences even further,” said Petra Schneider, DW’s Director of Distribution.

DW programs like Euromaxx, Bundesliga Kick off!, Tomorrow Today, In Good Shape and Drive it! are also broadcast with Vietnamese voice-overs via co-branded blocks on VTV and K+.  DW Vietnamese subtitled TV feed can be accessed via cable, DTH, IPTV, DTT operators such as VTV Cab, SCTV, Viettel, AVG, VASC MYTV, Digicom, FPT and VTC.

Date

2013-08-12 | 9:12

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