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Market roundup: June 2011

Latin America
DW has signed a contract with SKY Mexico – the largest pay TV provider in Mexico with 3.3 million subscribers. SKY Mexico also covers areas of Costa Rica, Dominican Republic, Honduras, Guatemala and Nicaragua. DW-TV is included in a the “World & Culture” package with other international broadcasters.

This is just one of the contracts that DW signed while at the Canitec in Mexico – one of the most important trade shows for cable television in the region. Others include new partnerships with Capital 21 (Mexico City), Sicom (Puebla) and RTV Veracruz (Xalapa) who are incorporating the Spanish television service as well as audio and online content.

Europe
DW-TV is now in the digital television program from Salzburg AG. Deutsche Welle will now be available to more than 120,000 subscribers in the state of Salzburg, Austria, across the entire cable network of Salzburg AG.

Date

2011-06-06 | 7:50

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DW and RNW intensify cooperation

Deutsche Welle (DW) and Radio Netherlands Worldwide (RNW) signed a Memorandum of Understanding on Wednesday, June 1 in Berlin, outlining intensified cooperation in the future on Chinese, Indonesian and Arabic radio programming. Director General Erik Bettermann signed for Germany’s international broadcaster alongside Director General Jan Hoek from The Netherlands.

Bettermann said that this agreement symbolizes a “historical moment”. Bettermann added that it is important to both broadcasters – especially with regards to the historical experiences in both countries – to work in the heart of Europe to solidify their shared values such as freedom of the press, human rights and democracy around the world.

Hoek pointed out that free access to information is an especially important good.  DW and RNW will be focusing their cooperation on Chinese, Indonesian and Arabic programming. The two will exchange links to each other’s websites and use cross promotion in their programming. New forms of cooperation should also be developed in the future. The cooperation should also be expanded to distribution. The goal is to reach each of the target audiences better.

 

Date

2011-06-03 | 10:05

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DW’s video content now on iMediaShare

Deutsche Welle (DW) and Bianor join forces to bring the German broadcaster’s on-demand videos to the connected TV screens around the globe. DW’s on-demand video library is now part of iMediaShare’s video channel lineup – available both in English and German.  Bianor’s iMediaShare is a mobile solution that enables users to personalize their TV experience. It provides easy access to video and audio content from various sources to let people enjoy their favorite content on any connected TV.

iMediaShare transforms the mobile handset into a personal all-in-one media manager that combines content portability with seamless media streaming and TV remote control functionality. “The content quality is key to the great TV experience. We are very excited to partner with Deutsche Welle and to deliver content from the leading broadcaster to the international audience”, says Metodi Filipov, Bianor’s Managing Director. “On-demand video consumption gains popularity as more people want to be in full control of what and when they watch. Unlike traditional TV broadcasting solutions iMediaShare is specially designed to address these needs”, adds Filipov.

“Working with such an innovative company like Bianor provides us with a great opportunity to expand into new areas of business”, says Petra Schneider, Deutsche Welle Director of Distribution. “We really do have something for every iMediaShare user with a selection of on-demand content that ranges from business and politics to sports, music, lifestyle and the arts – all produced in the heart of Europe”.

You can read the full press release here.

Date

2011-05-31 | 7:10

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Live commentary on Russian TV

DW has started a new partnership with the television network RBC, the leader in business and financial reporting in Russia. Live commentary from DW’s Russian editorial team was integrated into RBC’s primetime news program for the first time on May 12. The commentary focuses on current, bilateral topics and viewers benefit from the expert opinions from Germany – presented by DW’s Russian service. The two media organizations are planning on broadcasting two to three live commentaries per week.

 

 

Date

2011-05-18 | 9:17

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Market roundup: May 2011

Asia
DW has signed an agreement with Apalya – India’s largest sales platform for mobile television. This agreement makes it possible for customers from India’s 12 leading mobile providers – including Vodafone and Reliance – to access the DW-TV ASIA+ livestream over GPRS by using MimobiTV. Just another addition to DW’s mobile presence in India and throughout the region.

Europe
DW-TV is now available on Zon – the leading provider in Portugal. The Pay TV channel has included the full DW-TV channel into its “Funtastic” and “Digital” packages. Zon has more than 1.3 million subscribers in Portugal.

Africa
Deutsche Welle (DW) has entered into agreements with Télévision Tunisienne und Hannibal TV. The two channels will integrate current shows, magazines and background features as part of their programming.
 

Date

2011-05-06 | 1:06

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