Guido Baumhauer, DW Director of Strategy, Marketing and Distribution

For the 12th year in a row, Deutsche Welle (DW) will be taking part in CANITEC in Acapulco, Mexico. DW’s Director of Strategy, Marketing and Distribution, Guido Baumhauer, will be attending the event and highlighting the major changes that DW has put in motion in 2012. DW has introduced a new channel featuring 20 hours of Spanish programming for Latin America and is continuing to focus on regional partnerships and coproductions to increase its presence in the region.

“We have also experienced a dramatic rise in our fan base in Latin America, where viewers are becoming more and more interested in our brand of pro-gramming – the European perspective of world issues and international trends,” says Baumhauer. “This all contributes to our recent success and increased viewership in Latin America.”

With Claves, DW is offering a new talk show that focuses on the special chal-lenges for Latin American countries in a globalized world. Hosted by Gonzalo Cáceres, this show is a collaboration with broadcasters throughout the region – like ARTV in Chile, SJRTV in Mexico and RTVC in Colombia. Baumhauer believes that this show in particular “really highlights DW’s successful partnerships and expansion in Latin America”.
DW has also created a good mix of experienced and young on-air personali-ties to bring life to the schedule – including Ana Plasencia, Carolina Chimoy and Paco Furio.

“We are especially looking forward to going to CANITEC to present our re-vamped new schedule and programming and our innovative new design,” says Baumhauer. “It has been very well received so far and we are sure that it will only add to our increased success in Latin America. We are excited about being able to receive direct feedback from viewers and partners alike.”
CANITEC is taking place in Acapulco, Mexico, from May 30 to June 1. Deutsche Welle will be participating as an exhibitor (Stand 102).