DW-RADIO – Insider https://blogs.dw.com/insider The latest news about DW and its services. Tue, 22 Jan 2019 09:23:22 +0000 en-GB hourly 1 DW’s Urdu news a ‘first’ in Pakistan https://blogs.dw.com/insider/2011/07/13/dw%e2%80%99s-urdu-news-a-%e2%80%98first%e2%80%99-in-pakistan/ https://blogs.dw.com/insider/2011/07/13/dw%e2%80%99s-urdu-news-a-%e2%80%98first%e2%80%99-in-pakistan/#comments Wed, 13 Jul 2011 10:05:11 +0000 http://blogs.dw.com/insider/?p=459 Pakistan’s largest private radio network, Radio FM 100, is now integrating news from Deutsche Welle into its line-up. News from DW’s Urdu service will be broadcast eight times daily, as well as including several magazines and English-language programming.

Nadeem Siddiqui, DW’s sales representative in Pakistan, is convinced this partnership will lead to success. “This step wil definitelyl increase DW’s brand recognition. DW is the first international broadcaster to sign such a major cooperation agreement for news in Pakistan. That puts us a step ahead of the competition.”

FM 100 has quickly become one of the largest radio networks in Pakistan, with coverage in major cities like Islamabad, Karachi, Lahore and Hyderabad. The station is also looking to expand into Multan, Gujrat, Jhelum, Abbottabad and Rahim Yar.

 

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