Nadeem Siddiqui, DW’s sales representative in Pakistan, is convinced this partnership will lead to success. “This step wil definitelyl increase DW’s brand recognition. DW is the first international broadcaster to sign such a major cooperation agreement for news in Pakistan. That puts us a step ahead of the competition.”
FM 100 has quickly become one of the largest radio networks in Pakistan, with coverage in major cities like Islamabad, Karachi, Lahore and Hyderabad. The station is also looking to expand into Multan, Gujrat, Jhelum, Abbottabad and Rahim Yar.
]]>