The media does its job when people who would otherwise go unnoticed and important things that would otherwise go unseen are cast into the light. Communities all over the world are created by the sum of the good work of many individuals. As an international broadcaster, DW has taken this to heart and created the local heroes campaign to provide people around the world the chance to express themselves and share the special things they do for their communities.

The local heroes campaign recently reached new heights in Ghana, where people from across the capital Accra were literally given a stage to express themselves and celebrate their communities. Created in cooperation with local broadcaster Joy News, the Heromobile took to the streets of Accra in October, visiting the neighborhoods Madina, Nima, Teshie and Labadi. At each stop during the afternoon the Heromobile toured the neighborhood asked people to share what made them stand out or what they were doing to make a difference. A stage was built and a celebration complete with artists and musicians created a sense of empowerment among the community.

The level of engagement people in Accra have is truly inspiring and the Heromobile campaign helped bring it out. More than 10,000 people turned out to participate and celebrate. The people who came out and shared their lives are as diverse and fascinating as their work. In Madina, Shadrach Victor Kwetso runs NGO’s and teaches young children literature and poetry free of cost. Rita Tacki Manieson teaches people how to weave and work with beads. In Nima, Adiza Alhassan sells food at a very low price and provides free food for mentally and physically disabled people in her community. Albert Stone Donkor has been coaching basketball in the community for over 25 years. In Teshie, Paulina Asorkor Amarh runs a center for widows that takes care of them and provides clothes and food. Nii Mensah Sowah runs a free school for less-privileged youth. In Labadi, Seth Mensah Quarshie Yemo is an actor who gives free acting lessons to local youth. Jospeh Adeti is an athlete that organizes soccer matches and coaches young people.                                                                                                                    

These are only a handful of the dozens of local heroes who joined the Heromobile at each stop. In the days following the events more people checked in on social media from around Ghana to ask if the Heromobile would be coming to their town and express regret that the campaign had ended before they could join. While the Heromobile is no longer running, the local heroes of Accra, and everywhere else, will always be taking action and improving their communities. Wherever DW goes next, they will be sure to have their chance to speak out.

DW’s new English news channel was created for people all over the world who are looking for news and information that supports and inspires them to shape their communities. During the past few months, DW has searched for these local heroes, and at every point we have found and celebrated people who are doing remarkable things and making a difference.

Most recently in Ghana, DW and local broadcaster Joy News organized a “Heromobile”, which is travelling around the capital city Accra with local musicians and went looking for people who stand out, make a difference or work hard for change. DW and Joy News collected and shared their stories taking pictures of the participants and created an atmosphere of celebration.

Earlier this summer in Kenya, DW organized The Local Heroes Journalism Competition, which encouraged young journalists to create a journalism project profiling local heroes making a difference in their communities. The competition drew a lot of interest and promoted quality journalism while giving Kenyan local heroes the recognition they deserve.

In Pakistan last month, speaking engagements in cooperation with local broadcasting partners honored local heroes and let them tell their story. Highlights from Pakistan included Samar Minallah Khan, documentary filmmaker and women’s rights activist who helped make the practice of forced marriage in Pakistan illegal. In Bangladesh, DW has honored Infoladies, who bike hundreds of miles to bring advice and medicine to thousands in remote, impoverished villages. There are currently around 70 Infoladies working mainly with women and girls as well as with disabled and elderly people, connecting them to the rest of the community.

In an online call to action over the summer,  DW asked people from anywhere in the world to submit the story of their local hero. Facebook posts on both DW News and 12 websites from DW’s various Asia and Africa departments combined to help draw attention to the new channel and encouraged people to share interesting stories of their local heroes with DW. The campaign was received with a lot of enthusiasm by online users. The various local hero stories complied by the participating DW editorial departments generated over 1 million reactions. The language groups that showed the most interaction with online posts were Dari, English and Bengali.

DW has shown that local heroes come from everywhere and anyone who has a vision and passion can make a difference in their communities – and there are always more stories to tell.

DW was in Dhaka this week to provide journalists and media professionals a look at the the new 24/7 English news channel presented in cooperation with local partner Bangladesh Television (BTV). The flagship program, DW News, features a programming block that focuses on regional issues for Asia and content with regional significance in cooperation with local partners. These co-productions will maintain DW’s standards while allowing partners the flexibility to use their own graphics and on air personalities – a method that succeeds in combining international expertise with regional appeal.

In Bangladesh, DW reaches an audience of opinion leaders and people who are curious about learning and seeking information. Dorothee Ulrichs, DW’s Head of Asia Distribution said theses are people who aren’t satisfied with tag lines or headlines and want to “discover new places and understand the ‘why’ in the world around them”.

Part of the global launch of DW News last June was a promotional campaign that focused on the audience and highlighted local heroes in regions all over the world. Local heroes are people who make a difference in their communities by working, thinking, creating and innovating. Two Bangladeshi local heroes were guests at the launch in Dhaka. Their work sets an exceptional example.

Mahfuza Akter is an Infolady – volunteers who bike hundreds of miles a month to provide advice and medicine to thousands of people in remote, impoverished villages around the country. Using the Internet, they connect people with modernized methods and ideas that they cannot access elsewhere. Their work also earned them a 2013 DW Bobs online activism award. And Korvi Rakshand founded the JAAGO foundation in 2007, which provides education for disadvantaged children living in slums. The school also promotes volunteer action groups in Bangladesh through the initiative Volunteer for Bangladesh. The project has organized over 10,000 volunteers in Bangladesh who are working to enact positive social change.

Across Africa from Kenya to Nigeria, a new media-savvy generation is emerging along with a new demand for opportunity, development and quality journalism. By reaching out to individuals, creating new partnerships and actively encouraging media development, DW has created a foundation for success in different African markets, while at the same time giving value back.

By adding value to partnerships and cooperating with local media in different regions, DW can help improve people’s lives with information and help set examples of transparency, legitimacy and professionalism in media.

DW’s international media development organization, DW Akademie, is very active in Africa and has been for over 50 years. DW Akademie’s first international project was a radio training program in Rwanda. Their newest initiative is a recently-signed partnership with Aga Khan University Graduate School of Media and Communications (AKU-GSMC) in Nairobi, Kenya.

The university is focused on developing media professionals for the Kenyan media market. DW is there to help guide and educate them with world-class standards of journalistic practice. In return, DW will gain valuable insight into the nuances of the local media landscape. The six-year agreement centers on the development of professional education and training standards for communications experts in East Africa. Through exchanging experience, competences and ideas, both sides will benefit. DW gains visibilty in an important media market and the courses at AKU-GSMC can improve and develop with the expertise and experience provided by DW Akademie.

Kenya is one of the quickest growing media markets in Africa and there is a burgeoning interest in media education amongst young Kenyans.  The market is growing more competitive and innovative.

DW recently produced a journalism competition for young journalists in Kenya. They were asked to create a journalism project that profiled a local hero in their region. Local heroes are people who make a difference in their communities and help those around them. The competition was organized in cooperation with The Standard Group, which is the largest media company in Kenya. The competition showed how through cooperating with partners, DW can affect the lives of people in African target audiences while gaining valuable partners and a positive local image.

Nigeria is another important market for DW in Africa. DW has been expanding its presence in the region after adding two foreign correspondents last year in Lagos and recently signing a deal with Channels TV, the largest news broadcaster in Nigeria. The deal includes direct DW reports from the Frankfurt Stock Exchange produced exclusively for audiences in Nigeria. This example of coproducing and sharing technical capacity is a model for the future of how DW will provide international quality journalism to local audiences.

Programs like Focus on Africa and Crossroads Generation emphasize individuals who help to set examples and serve as role models. They provide examples that turn away from the image of the continent as only being beset by turmoil and focus on positive actions from a younger generation.

DW will succeed in African markets by working with partners, reaching people where they are, educating media professionals and promoting journalism education. These are all very positive steps with the consistent goal to improve the overall media landscape in African countries.

DW’s latest campaign puts the focus on people who are making a difference. People who rely on global insights and who think, reflect, reconsider and innovate. Who make rules, instead of playing by them and motivate instead of standing in the way. What DW refers to as “local heroes”.

Coinciding with the launch of its new television channel, flagship news show and app, DW is calling for viewers and users on social media to submit their own stories about people in their community who are making a difference. To submit their stories, users just need to fill out a form at dw.com/localheroes or join the discussion on Facebook.

The campaign also features DW’s stories about local heroes as a programming highlight. For example, the winners of this year’s The Bobs are being featured on Life Links. The show speaks with online activists like a refugee from Syria, a data protection activist from Bangladesh and a blogger from Mexico, who tell their stories about taking a stand and fighting for what they think is right.