During a recent conference with media partners in the Moroccan capital Rabat, Peter Limbourg, DW’s director general, joined representatives from Moroccan media and politics and underlined the importance of ensuring quality in digital media. Limbourg showed how the standards of  accuracy, verification and thorough reporting by “traditional” media can set an important example as traditional shifts to mobile. The talk also focused on how to distinguish fake news from bad journalism and how DW ensures a high standard of quality across all outlets.

DW’s international focus means that working with partners around the world is essential to building a foundation for new ideas and cooperation.

Hespress is a Moroccan example of successful digital media that is produced independently with a high standard. Founded ten years ago, today it is the country’s top news website and is one of the most-popular sites in the Maghreb. The success of the website is centered around its digital first strategy and understanding how digital media is becoming the primary source of news and information for audiences everywhere.

DW Akademie is also very active in the region in promoting quality digital media. DW’s center for international media training is currently working with the ISIC, Morocco’s renowned journalism training institute, on creating educational strategies for developing and organizing digital media.

Support from broadcasters like DW sets an international standard for media, which most importantly, is built on a tradition of credibility and professionalism that is true no matter what medium the audience uses.

DW’s Shababtalk was in Rabat as part of its Arab World Tour.

Even with all the possibilities for communication that exist today, there is still no substitution for real, human contact. That’s why, Shababtalk, the talk show for millennials on DW (Arabia) started its Arab World Tour.

“The show has become a voice for young Arabs,” says Shababtalk host Jaafar Abdul-Karim. “That’s why we want to get closer to our audience and topics. A tour like this is the first of its kind in Arab TV programming.”

This past week, Shababtalk was broadcast from Rabat, Morocco, produced in cooperation with the television stations Al Oula and Al Maghriba. This was the third stop on the tour, after successful shows in Baghdad, Iraq and Tunis, Tunisia.

Under the Moroccan stars

In Rabat, Abdul-Karim invited guests to a different kind of television studio, set up in front of the gates to the city. This current show revolved around how the younger generation can influence political decisions in Morocco – something that strikes a chord with nearly everyone. The participants couldn’t come to a consensus either, with political representatives stating that everyone has a voice, to a podcast producer saying that the political elite “don’t even speak our language”.

This is a reaction that is typical for the show, which tries to shed light on different opinions. The editorial team behind the program addresses bold topics and social issues that are generally considered sensitive or a taboo in Arabic-speaking countries. Whereas young audiences perceive this as a welcome sign of openness, the show has repeatedly stirred the anger of conservative forces and government officials in the region.

The Arab World Tour is just a further element of DW’s Local Heroes campaign. The next stop will be Cairo on October 24.