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Market roundup: October 2012

Europe

DW has created a platform for German-Turkish dialogue with Buluşma Noktası. The bilingual (German and Turkish) online specials will showcase how the two cultures are in constant exchange and dialogue. In the spotlight will be four culturally active individuals from Berlin and Istanbul – including the author and artist Werner Felten, journalist Sirin Manolya Sak, author Ahmet Tulgar and photographer Jochen Proehl. For six weeks, these individuals will be posting their views and opinions in a German and Turkish language blog.

 

Asia

DW has signed two new partners for Learning by Ear in Afghanistan. Radio Sabawoon and Radio Zindagi broadcast to the highly-populated and politically relevant provinces of Helmland and Herat. They join the existing partners Radio Ariana, Radio Nawa, the Afghan Independent Radio Association and Radio Amozgar as Learning by Ear partners.

DW gas been added to 15 new cable stations in Pakistan – including several in Islamabad, Lahore and Bahawalpur. The new cable stations reach a total of more than 270,000 households. There are now 262 cable partners that are including DW’s English program in their television lineup.

DW has also added a new television partner in Indonesia with the recently launched DTH provider PentaVision. The new pay TV provider will offer more than 50 channels in English and Bahasa and provide programming to viewers throughout Indonesia via the IPSTAR satellite. PentaVision is looking to expand to include 450,000 subscribers in the next three years.

Global

Deutsche Welle has signed an agreement with the United Nations expanding the partnership that was established five years ago. The agreement enables DW to supplement its television programming with materials from UN-produced documentaries. DW welcomes this as a way of enriching its internationally-focused television series like World Stories and Global 3000 with new perspectives and high-quality reporting from around the world.

Date

2012-10-10 | 12:51

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Market roundup: September 2012

Europe

Clicks on DW’s Polish-language site have gotten a major boost thanks to partnerships with Poland’s three leading online portals, Gazeta.pl, Wirtualna Polska (wp.pl) and Gazetapraca.pl. The click count jumped from 251,000 in April 2012 to 2.5 million in June. Working in tandem with Distribution, the three Polish sites posted links to selected articles about society and politics as well as DW’s “Studying in Germany” series.

 

Asia

A new Asian partner has gotten on board with TV magazine “Inovator,” which is produced in Bonn. Indonesia’s Tempo TV started broadcasting the show nationwide in August. “Inovator” is the seventh DW TV magazine the education-oriented station has picked up since August 2011. Tempo TV will broadcast “Inovator” via DTH satellite provider Aora, which has about 450,000 subscribers in Indonesia and is one of the country’s main television platforms.

In Ho Chi Minh City, Vietnam, teachers at the respected Deutsche Zentrum have received supplementary learning materials to use DW’s online German course in the classroom.

DW has begun using a new monitoring station in Sydney to keep track of satellite broadcasts and live streams in the region. Technical Distribution has set up a system for monitoring Asiasat 3S as well as a StreamMon system at Australian national broadcaster SBS. Distribution entered negotiations with SBS once the establishment of a relay station in Tincomalee, Sri Lanka made the previous monitoring station for Asiasat 3 obsolete. DW now has StreamMon systems operating on every continent.

Last but not least, leading Pakistani outlet Raml Media Services is now a DW partner. The firm, which has been in operation 30 years, will help distribute DW live streams and content boxes to other partners.

Date

2012-09-05 | 9:15

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Learning by Ear expanding to Pakistan

DW is teaming up with 63 radio stations throughout Pakistan to broadcast DW’s Leaning by Ear program in Pashtu and Urdu. Learning by Ear is a distance education program with a lively mix of in-depth reports, radio dramas and feature stories targeted to 12- to 25-year-olds. Fifty-three Pakistani stations are initially set to begin broadcasting the program, with ten more getting on board in the coming months. Learning by Ear will reach more than 90 percent of radio listeners in Pakistan, which has a total of about 120 independent radio stations.

“We are thrilled so many Pakistani stations wanted to broadcast Learning By Ear,” said DW’s Head of Distribution for Asia Anne Hufnagel. “We hope it will enhance their programming line-up, and win some new fans for DW.”
DW will send Learning by Ear content to partner stations via CD. Learning by Ear covers topics from children’s rights and family planning to conflict resolution and the media, and comes in series of ten-minute-long installments.

Pakistani fans of Learning by Ear will be able to participate in quizzes put on by partner stations, as well as receive supplementary books provided through DW’s distribution office in Pakistan.

Along with Hufnagel, the Head of Asia Programming Alexander Freund was in Islamabad, Pakistan, to officially announce the Learning by Ear for Pakistan at a press conference. FM 100 Pakistan, a leader in Pakistani FM radio, is the first partner to start broadcasting.

As all 63 stations start using Learning by Ear, DW will make the program available to NGOs, educational institutions and other organizations in Pakistan interested in the show.

Date

2012-09-04 | 9:19

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Market roundup: May 2012

Learning by Ear for Afghanistan is available in Dari and Pashtu.

Asia
Radio Nawa has been signed on as a radio partner in Afghanistan and has been broadcasting DW’s Pashtu program since the middle of March. Radio Nawa is a subsidiary of the Saba Media Organization that specializes in informational programming and is available in 20 of the 34 provinces in Afghanistan. Along with the nightly DW broadcast, Radio Nawa will be broadcasting “Learning by Ear” once a week in Dari in Pashtu.

MioTV in Singapore has integrated the all-English television channel DW into their IPTV line-up. MioTV is considered a pioneer in the realm of IPTV in Asia and provides programming to the culturally-diverse public in Singapore. It is a subsidiary of Singapore Telecommunications (SingTel) – one of the largest in Asia.

The Indonesian cable provider Megavision has also integrated DW’s English chanel into ist line-up and broadcasts it 24 hours daily. Megavision bundles international and local television channels for viewers in Bandung, Bogor, Semarang and Malang.

Europe
Euromaxx is now available in most of Russia as the result of a new partnership with STP-Content. The Russian syndication network is the largest in Russia and provides content for regional TV networks in. This will make Euromaxx available to more than 40 million viewers throughout Russia. The Russian version of the award-winning lifestyle show is being produced by Kanal 100TV in St. Petersberg.

America
DW has a new online partner in Brazil with O Povo. DW will provide a content box for the website as well as Global Ideas videos in Portuguese. O Povo started off as a daily newspaper in 1928 and has expanded to include three radio stations and one television station. The website has more than two million unique visitors monthly.

Date

2012-05-02 | 12:44

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Market roundup: April 2012

America

The Chilean channel ARTV has noticeably increased the number of DW shows it broadcasts in the last month. A DW premium partner, ARTV is now showing Claves, Euromaxx and Cultura 21 in Spanish. ARTV is one of the most important DTH and cable platforms in Chile and reaches more than 2.5 million viewers.

Asia

The Indonesian video portal Okezone has included DW in its lineup. The video and streaming website, which is managed by cable giant Indovision, has started broadcasting DW’s English television channel. Okezone has more than 1 million potential users and offers livestreams of Indonesian and international channels as well as offering an on-demand package.

Sansar Cable in Mongolia is also broadcasting DW’s English television channel to its more than 80,000 households in the capitol city of Ulaan Bator.

DW has expanded its cooperation with Nine Six International Radio in Pakistan, which will now provide DW programming to three further stations on the border to Afghanistan. The stations will be broadcasting DW in Urdu. Also in Pakistan, DW has signed a new partnership with a web-radio provider. Pakistan Sounds will be broadcasting 12 programs and two language courses in Urdu, Pashtu and English.

 

Date

2012-04-04 | 4:04

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