By using the “Music Radio” program, Vodacom customers now have access to all of the Learning by Ear episodes as audio on demand – on all types of mobile phones. They just need to call a predetermined Vodacom number to tune in – practically turning their mobile into a remote control. No download is necessary.

Learning by Ear, Deutsche Welle’s multimedia distance-learning program, examines the challenges that young Africans face and engages listeners in an informative and entertaining way. The programming is a lively mix of in-depth reports, radio dramas and feature stories that will provide listeners with an opportunity to get the necessary skills to succeed in Africa today and to discover a whole new world of knowledge. Episodes are currently being broadcast by more than 270 partners in Africa.