“My goal is to position DW where it should be, as a globally recognized source of information. By using our inherent German sensibilities to cover international news, we will offer new perspectives to world issues, as well as in-depth analysis and insights to help complete the picture. “

You can read the whole interview here. DW also recently announced the action plan for the next four years with details on the areas of focus. The press release is available at dw.de.

Guido Baumhauer: “You cannot hide from the change at Deutsche Welle.”

Guido Baumhauer, DW’s Managing Director of Distribution, Marketing and Strategy, was recently interviewed by TV Real Weekly about the upcoming changes at DW.

“This overhaul is actually the biggest in Deutsche Welle’s history,” Baumhauer says. “We are now bringing our multiplatform strategy to life.”

Find out more about what he had to say about the new direction DW is taking here.