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Klaus Esterluß | Ideas

Get properly educated – and switch off! has launched a music channel that features songs that are green meaning that they have the educational message of saving our environment. In the early 80s MTV kicked off with a metaphorical jab against radio – a video of the song 'Video killed the radio star' by the Buggles. MTV's product – "Music goes TV"  – proved highly successful. It seems that now wants to inititiate another twist to the story: music TV goes green. And the video above is supposed to get the ball rolling.

Swedish producer and DJ, Eric Prydz, did a remix of Pink Floyd's 'Another Brick in the Wall' focusing on the 'education' part of the lyrics. The tune's called 'Proper Education' and it has a strong green message: switch off appliances, change light bulbs for energy efficient alternatives and put a brick into your toilet cistern (so it fills up faster and uses less water). Besides, the tune is quite catchy.


January 27, 2011



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