This year GLOBAL IDEAS visited the South By Southwest (SXSW) festival in Austin, Texas. We had a booth there to explain the contents of our programme and to show who is behind all the 'ideas for a cooler world.' SXSW is a set of film, interactive and music festivals and conferences that take place every spring. The festival started in 1987. At the beginning there were 700 registrants. Today about 12,000 creators, labels, media producers and entrepreneurs are registered.