Deutsche Welle’s Best of Blogs Awards 2013, better known as the Bobs, has come to a close and the winners have been announced. The nominees for this year’s prize included several multimedia projects, such as the blog “Morsi Meter” from Egypt which measures whether President Morsi is fulfilling his electoral promises or not.  Women Talk Online spoke to Ute Schaeffer, Deutsche Welle’s chief editor and asked her how women’s blogs fared in the Bobs this year.

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“You will never be perfect – this is the precondition of a work-life-balance. Second, you have to be very well organized and have a talent for improvisation. And third, women need to take themselves seriously and invest in their education.”

This is how Ute Schaeffer, DW’s Editor-in-Chief for Regionalized Content summarizes her success formula for managing her private and her professional life.

Schaeffer, born in 1968 and a mother of three, does not care for stereotypes about women or men. She laughs when she remembers how, after being appointed DW Editor-in- Chief in November 2011, male colleagues confronted her with their expectations about her style of leadership and management as a woman.

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