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sumisom | Ideas

Barbie the Destroyer?

Barbie might seem like a harmless toy to many, but according to Greenpeace, she’s one of the driving forces behind the destruction of Indonesia’s rich forest life and unique natural habitats. The environmental organization is blasting Mattel, the makers of Barbie, for packaging Ken and Barbie dolls in boxes made by a company called Asia Pulp and Paper (APP). Greenpeace says APP is recklessly destroying Indonesia’s forests just so it can continue pumping out packaging products, and it’s putting endangered species like the Sumatran tiger at risk, too. APP has denied those accusations.

Bustar Maitar from Greenpeace Indonesia said “Mattel, which makes Barbie, must stop wrapping the world’s most famous toy in rainforest destruction.”

BTW, according to the Greenpeace Campaign, Ken is not amused: 😉

What do you think? Do companies like Mattel have a responsibility to choose green-friendly producers for their own toys?


June 8, 2011



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