Today is Earth Day, a day to raise the awarness for climate protection and to make clear we don’t have a backup-earth waiting in the cellar if we have wasted this one. The Earth Day movement is has quite a long tradition, this year it’s 43 years old, a milestone Google dedicates one of it’s occasional doodles.

Also these dedications have a long tradition, starting with two aliens looking at our planet in 2003 over melting polar ice in 2007 up to animated flowers in 2012.

This year’s the design is more elaborate. You will see a scene of hills with snow-capped mountains and a lake teeming with fish, bears peeping out caves, rain falling from clouds if you click them. It’s playfull, cute and may work as a mind-opening tool to make sure everyone knows what gem we live on.

Google has started a few efforts lately to support a greener environment. It’s funded renewable energy projects and published its carbon footprint for the first time.

Earth Day was born in the US in 1970. It’s idea is to activate “individuals and organizations to strengthen the collective fight against man’s exploitive relationship with the planet.”

Earth Day was born in the US in 1969, presented as a concept at the UNESCO conference in San Francisco. It’s idea was and still is to activate “individuals and organizations to strengthen the collective fight against man’s exploitive relationship with the planet.”
At the same time Gaylord Nelson U.S. Senator from Wisconsin back then thought about a national day of the environment after witnessing the ravages of the 1969 massive oil spill in Santa Barbara, California. The idea became popular, so since 1970 “Earth Day“ became a regular and steady growing event. During the 1990s the day crossed borders and became what it is today, a worldwide supported day in honor of the earth.