It is not only the thin air on Everest that makes climbers pant. Meanwhile, also a race seems to have started to be the most hip in social networks. Number one in this category this spring season – taking in account the media response worldwide – are without question the two Americans Adrian Ballinger and Cory Richards. They document their ascent without bottled oxygen on the Tibetan north side also via Snapchat – the image and video messaging service for smartphones and tablets, in which the messages automatically disappear after a while – and thus make couch potatoes gasp. Under #EverestNoFilter, everyone can follow Ballinger’s and Richard’s ascent via the Northeast Ridge virtually in real time and unfiltered. The two climbers want to reach the 8850-meter-high summit this weekend.

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