Search Results for Tag: Sponsoring

Auer: “Clif bar has the right to take its choice, but why now?”

A little danger is good for business, but not too much. So the decision of the US company Clif Bar can be summarized to stop the sponsoring of the top climbers Alex Honnold, Dean Potter, Steph Davis, Cedar Wright and Timmy O’Neill. “Over a year ago, we started having conversations internally about our concerns with B.A.S.E. jumping, highlining and free-soloing”, Clif bar said. “We concluded that these forms of the sport are pushing boundaries and taking the element of risk to a place where we as a company are no longer willing to go.” In the climbing scene, the decision of the energy bar manufacturer has triggered an intense debate about how much influence sponsors may have.