Market roundup: March 2013

DW at Andina Link in Cartagena, Colombia.

Latin America
Last week, DW’s distribution team was present at the Andina Link trade show in Cartagena, Colombia. DW (Latinoamerica), DW’s Spanish-language channel for the region, was well-received and DW was able to win several new partners in the region. Andina Link is one of the most important trade shows in Latin America, bringing together technology, broadband and cable TV.

North America
DW continues to expand the reach for its language courses with a new partnership in the United States. DW is now offering a new content box on the website of the American Association of Teachers of German (AATG). The AATG has approximately 5,000 members and is one of the largest associations of its kind worldwide. The content box will feature three language courses with links to learning content.

Africa
DW’s distribution team has seen a lot of success in Kenya over the last month with a range of new partnerships. In addition to the Standard Group, which has taken on radio and TV programming, DW is now working with the Wanachi Group to provide radio programming to listeners in South-Saharan Africa. The Wanachi Group offers radio and TV direct-to-home and via cable. DW’s English television channel has been available on Zuku TV since 2009.

Asia
DW’s Indonesian science and technology show, Inovator, has been included in the lineup from Televici Edukasi, which provides educational programming to more than 41,000 shools and universities in Indonesia.