The first GUC MBA media management students

DW Akademie and the German University in Cairo (GUC) are working together once again to offer a new interdisciplinary MBA. The new course of study will combine economics, journalism and media management to help the media professionals of tomorrow. The MBA in media management was established thanks to a long-term collaboration between GUC and DW Akademie, which has been organizing media-related seminars regularly at the university in Cairo. “We hope this course will develop to form the nucleus of further academic and intercultural exchange in Egypt’s media sector,” said Professor Christoph Schmidt, head of the academic program at DW Akademie.

In the long term, DW Akademie plans similar collaborations with other universities in selected partner countries. The idea is to export DW Akadamie’s master’s course in International Media Studies, a unique program which has been running since 2009 and combines journalism and media management with development studies.