DW’s daily European lifestyle magazine Euromaxx will be repackaged by CNCDP China for the Chinese market and other Mandarin-speaking audiences. According to a new coproduction agreement, CNCDP China will incorporate a local host and Mandarin voice-over to create a Mandarin version, with 78 hours of programming.

Euromaxx is one of DW’s most popular shows in Asia and showcases the glitz and glamour of European fashion, design, food, culture, arts, architecture and music.

CNCDP will have broadcast rights for all their channels as well as distribution rights to other broadcasters in China. This is not the first time that Euromaxx has been repackaged into another language in Asia. Last year, 26 episodes were coproduced with Xinya Media in Singapore for broadcast on their regional channel.