For a half-century DW has delivered quality news and information to Hausa speaking audiences in West Africa. To celebrate the occasion, a delegation of directors and editors from DW traveled to Niamey, Niger and Abuja, Nigeria to meet with local leaders and media representatives. Highlights of the events included keynote speeches and discussions centered on the role of international media in Africa and what can be done to assist with human rights and conflict resolution.  DW has been praised for providing a voice of freedom in times of political struggle as well as providing an example for the local media to follow. “We can’t always trust our own media,” said a representative from Dallol FM, a local radio station.

As one of the few international broadcasters with Hausa content tailored for local populations, DW plays a unique role in helping people improve their lives by providing them with a world-class news service alongside programming that advocates learning. A new part of this mission is Crossroads Generation, the latest series from the successful educational radio program, Learning by Ear. The new series was presented at both locations and received much acclaim. “With its educational programming and informative broadcasting, DW makes an essential contribution to education in Niger,” said Brigi Rafini, Prime Minsiter of Niger at the meeting in Niamey.

DW will also be seeking to expand its services for African audiences that comprise more than half of DW’s total global audience of 100 million.  “Deutsche Welle has been a large part of the media landscape in Africa for decades where we are seen as a reliable source of information” said DW Director General, Peter Limbourg, “Africa is a successful market for DW with excellent prospects.”

Deutsche Welle (DW) and Radio Netherlands Worldwide (RNW) signed a Memorandum of Understanding on Wednesday, June 1 in Berlin, outlining intensified cooperation in the future on Chinese, Indonesian and Arabic radio programming. Director General Erik Bettermann signed for Germany’s international broadcaster alongside Director General Jan Hoek from The Netherlands.

Bettermann said that this agreement symbolizes a “historical moment”. Bettermann added that it is important to both broadcasters – especially with regards to the historical experiences in both countries – to work in the heart of Europe to solidify their shared values such as freedom of the press, human rights and democracy around the world.

Hoek pointed out that free access to information is an especially important good.  DW and RNW will be focusing their cooperation on Chinese, Indonesian and Arabic programming. The two will exchange links to each other’s websites and use cross promotion in their programming. New forms of cooperation should also be developed in the future. The cooperation should also be expanded to distribution. The goal is to reach each of the target audiences better.