Elderly women across Russia are often seen selling their hand-knitted wares on pavement corners for a few rubles to supplement meagre pensions.

Now a new Instagram project aims to change the public perception of their homely skills by promoting “granny chic” and help the women sell their knitted mittens, socks and other items online.

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Ashle Skaftouros is a phenomenon. After meeting the founder of Kangamama, you simply cannot forget her. She is the poster child of a beautiful African woman. Her a little crazy, a bit cheeky, but always inspiring attitude causes a shift in the atmosphere around her. At least, this is the impression I got when I first encountered her many years ago. She stood out as someone who was destined to make a difference in her world.

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