The Global Media Forum started on Monday with plenary session 1: “Rating vs. Quality: Media caught between market pressure and the mission to educate.” It was a very engaging discussion, and there were representatives from the US, Germany, Russia and South Africa. Above all, participant Trevor Ncube made a particular impression on me. He is deputy chairman of M&G Media Ltd in South Africa and chairman of Alpha Media Holdings in Zimbabwe, and he started by saying that when the media neglects Africans, it is generating misinformation.

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