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On the need for media literacy and how to promote it

The GMF's first plenary session took up fundamental questions about the role of the media

The Global Media Forum started on Monday with plenary session 1: “Rating vs. Quality: Media caught between market pressure and the mission to educate.” It was a very engaging discussion, and there were representatives from the US, Germany, Russia and South Africa. Above all, participant Trevor Ncube made a particular impression on me. He is deputy chairman of M&G Media Ltd in South Africa and chairman of Alpha Media Holdings in Zimbabwe, and he started by saying that when the media neglects Africans, it is generating misinformation.


June 27, 2012 | 6:00 pm



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Edutainment programs – an important and relatively untapped resource

Dramatizing one of the LBE plays

I finally made it to Bonn, Germany, to attend the Deutsche Welle Global Media Forum (GMF) on education, culture and the media. This week I will be writing my blogs from here on the diverse topics around this main theme.

So far the conference has been interesting. I attended one of the workshops dealing with fun ways to learn, hosted by the Deutsche Welle Learning By Ear (LBE) program. I think the LBE program offers a great way to learn using formats such as features and radio dramas. I have attended the Global Media Forum two times before, and I found this particular workshop very entertaining. Normally the workshops consist mainly of PowerPoint presentations and talks. In this workshop, we watched one of the radio plays scenes being dramatized live just so the audience could get a taste of how the plays are conceived – although of course they are mostly radio/audio.


June 26, 2012 | 12:41 pm



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