Audiences sure can put anchors to the test. They tend to listen to good friends for a long time, even when their buddies’ stories are rather boring. But when you are moderating, they rarely pay close attention.

Frequently they’re busy doing something else, are impatient and fidgety. Sometimes they even leave you with no word of explanation. And if they do return their attention to you, they expect you to be as friendly and courteous as if nothing had ever happened.

Of course that is exactly what you will do without a trace of resentment. Here’s how:

1. Be a good interpreter. Convey and explain complex subject matter in a way that listeners can easily understand.

2. Be a good spokesperson. Pose questions as if you are representing the listener. You’ll come across best when your listeners have the feeling that they would have asked the very same questions.

3. Be prepared. Being well-prepared is half the battle. Read the newspapers every day and stay on top of the latest.

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