Pramila Modachur Krishnan is a senior reporter at the Deccan Chronicle, an English-language daily in Chennai, the capital of India’s Tamil Nadu state. Pramila’s parents are both farmers, and she was the first in her family to get a university education; she has both a bachelor’s and master’s degree. Now 27, she’s especially interested in reporting about the environment and issues facing women and children. In 2013, she took part in a DW Akademie workshop on environmental reporting in Chennai. Her pluck, resourcefulness and dedication convinced her trainers to recommend she attend the recent UN climate conference in Warsaw. onMedia asked her a few questions about her chosen career.

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Your choice of headline – whether for online or print media – can really make or break your story. No matter how exclusive your interview, or how fascinating your scoop – if your headline is boring or awkward you will have reduced the number of people who click on your article or turn to your story.

Not just for this reason, some reputable newspapers and news agencies around the world have their own headline specialists – experienced editors who focus on just drafting headlines. But if, like with most of us, you always have to write the headlines for your stories yourself, what are the things you should keep in mind?

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