Almost every news or feature story – whether it’s for print, broadcast or online – benefits from having good quotes, voice clips or sound bites.

Quotes directly express the views of the people you talked to, lend credibility to your story, and liven up your writing. Quotes are like a spice that adds flavor and zest to your story. Without them, while your piece might well have a lot of informative facts, it can be pretty bland.

But figuring out exactly which bits to pull from your interviews and put in your story can be challenging even if you are an experienced reporter.

onMedia’s Kyle James has trained radio, print and online journalists in countries around the world for years. In this post, he offers a few guidelines on keeping an eye out for what’s quotable and what’s not.

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