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Understanding your target audience
By Bettina Ruigies
Media outlets should have an idea who's watching them (Photo by 'espensorvik' / flickr)
Today’s fast moving media environment requires a lot of flexibility from media workers. Multimedia skills are a must. Journalists need to be able to produce stories for radio or television, print or online. At the same time, digitization, the Internet and affordable equipment enables anyone who wishes to open a TV station on YouTube or at least run a blog site.
All this technical innovation offers tempting perspectives for hard working and talented journalists. But frustration and failure might set in when it turns out that hardly anybody is watching or reading.
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Friday 2012-09-21
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