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People who innovate: Alchemiya founder Navid Akhtar

Media tends to focus on bad news. This is especially true when it comes to Islam and the Muslim world. But in London, a new media startup sets out to change this. Alchemiya, a new video-on-demand platform, will work like Netflix with a catch: it plans to showcase content about Muslim life aimed at urban Muslims. Its founder, British journalist and documentary producer Navid Akhtar, spoke with onMedia’s Jannis Hagmann about how he grew tired of reporting on extremism and what he has learned from his own media project development.