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Market roundup: May 2014
The compact online version of DW’s Russian-language news program Geofaktor has been a big success since it was launched in mid-March. The 13th broadcast alone was watched 430,000 times. Almost all of the video content was accessed via DW’s online Russian-language media center. The majority of viewers were directed there via a banner-ad campaign on the popular Russian news website, news.mail.ru. On YouTube, Geofaktor episodes were accessed an additional 50,000 times during the second half of March.
The ongoing geo-political tensions in Ukraine have created a high demand for unbiased news coverage delivered in Russian. This is made clear by the burgeoning rise in page visits on DW Russian. The number rose by nearly 4 million visits between February and March 2014. A large amount of that traffic came via DW’s Ukrainian online partner, ukr.net, as well as the Russian search engine, Rambler.ru. Also In March, visits to DW Ukrainan doubled from 1 to 2.2 million, with most of that traffic coming via ukr.net.
After a series of extensive and lengthy negotiations, a new transmission contract has been successfully arranged between DW and Canada’s largest cable provider, Rogers Cable. Rogers will now carry the English-language flagship channel, DW, and the German-language channel, DW (Amerika). Previously, only DW had been offered as a part of the English news package. Starting at the end of May, DW (Amerika) will be offered à la carte as a single subscription channel. Rogers brings DW’s quality programming to a large audience of political and business leaders with a coverage area that includes Canada’s capital Ottawa and its largest city, Toronto.
The Peruvian online news portal, Peru.com, is a new DW partner and will regularly include full articles from DW. The website belongs to the El Comercio group, which occupies 75 percent of the market share in Peruvian print media. A tracking code developed by DW’s market and media research will count how often DW articles are accessed.
Date2014-05-07 | 1:55
TagsCanada, DW, DW (Amerikia), DW Russian, DW Ukrainian, Geofaktor, Peru, Peru.com, Rambler.ru, Rogers Cable, Russia, ukr.net, Ukraine
Market roundup: June 2014
The Mexican news and information channel, Efekto Notícias, is now broadcasting a large part of the DW (Latinoamérica) programming line up. Since the beginning of May, DW shows like Euromaxx, Europe en concierto (Europe in Concert), Al Volante (Drive it) und En Forma (In Good Shape) have been available on the channel. Founded five years ago, Efekto Notícias can be received via major Mexican cable providers such as Sky, Cablevisión and Totalplay reaching 226 cities in Mexico with a total audience of 40 million according to its own estimates.
The Latin American business portal americaeconomia.com is now including written content from DW. The Chile-based web platform is also successful in Peru, Mexico, Argentina and Venezuela.
DW’s flagship channel, DW, is now being included as part of a new IPTV package from the Indian telecommunications giant, Reliance Jio Infocomm Ltd. The service, still in the preliminary phase, can be accessed via mobile devices. Reliance Jio is one of India’s largest telecoms and also provides 4G services to its customers in New Dehli and Mumbai, a standard that is just starting to emerge in India.
Date2014-06-05 | 2:46