‘Onneshon’ premieres on Ekushey TV in Bangladesh
Another first for DW: We will be broadcasting our first television series in Bengali starting April 13, 2013: Onneshon will cover science, technology, the environment and medicine and will be shown every Saturday at 6:30 pm as well as Sunday at 1:30 am and 3:30 pm on Ekushey TV in Bangladesh. Onneshon is produced by DW’s Bengali team in Bonn and will be hosted by DW’s Debarati Guha.
In addition to presenting the latest scientific developments, our reporters will also report on the different aspects of everyday life in Germany and comment on the sometimes surprising differences between Germany and South Asia. Multimedia content from the series will also be available online at www.dw.com as well as being distributed by DW’s online partners.
Ekushey TV is one of Bangladesh’s most popular private TV stations, with programming available via cable and satellite. It provides television services to more than 32 million homes in Bangladesh. Ekushey was the first Bangladeshi TV channel to broadcast content via live stream, which is available online at www.ekushey-tv.com.
Market roundup: April 2013
Latin America
DW’s distribution team has added over 30 new partners from five countries in Latin America after a large television trade show in Colombia. Since February 2012 the team has also succeeded in more than doubling the number of programs acquired from local partners, including the much in-demand program Visión Futuro. This constantly expanding cooperation should continue to open new doors for DW in the region.
Asia
DW’s marketing campaign in Afghanistan for Learning by Ear has been a huge success. Interest far exceeded expectations with over 2 million calls within a few weeks. The target audience was drawn in by well-directed strategies like an animated TV spot along with a print and text messaging campaign that conveyed the value of DW’s free on-demand programming.
Africa
Content from DW will now be available on the very popular Pan-African online news and information platform AllAfrica, which offers content in French and English from over 130 news sites coming out of almost every African country. DW’s regionalized content for Africa will become a part of AllAfrica’s commitment to quality journalism that seeks to promote learning and political awareness.
Online
A new language has joined DW’s multimedia catalog. Ukrainian was added to the audio, video and photo content of DW’s online Media Center in March. DW’s Media Center now offers content in a total of 15 languages.
Watch Kick Off! on Bundesliga.com
Video content from Kick Off! is now being highlighted on Bundesliga.com – the website of Germany’s professional soccer league. Kick Off! offers a weekly look at the German top-flight – including highlights from the week’s action, interviews with players and coaches and an inside look at the league and its fans. It’s aired onn DW in German, English, Spanish and Arabic – and addressed to soccer fans around the globe.
GUC introduces new MBA with support from DW Akademie
DW Akademie and the German University in Cairo (GUC) are working together once again to offer a new interdisciplinary MBA. The new course of study will combine economics, journalism and media management to help the media professionals of tomorrow. The MBA in media management was established thanks to a long-term collaboration between GUC and DW Akademie, which has been organizing media-related seminars regularly at the university in Cairo. “We hope this course will develop to form the nucleus of further academic and intercultural exchange in Egypt’s media sector,” said Professor Christoph Schmidt, head of the academic program at DW Akademie.
In the long term, DW Akademie plans similar collaborations with other universities in selected partner countries. The idea is to export DW Akadamie’s master’s course in International Media Studies, a unique program which has been running since 2009 and combines journalism and media management with development studies.
Market roundup: March 2013
Latin America
Last week, DW’s distribution team was present at the Andina Link trade show in Cartagena, Colombia. DW (Latinoamerica), DW’s Spanish-language channel for the region, was well-received and DW was able to win several new partners in the region. Andina Link is one of the most important trade shows in Latin America, bringing together technology, broadband and cable TV.
North America
DW continues to expand the reach for its language courses with a new partnership in the United States. DW is now offering a new content box on the website of the American Association of Teachers of German (AATG). The AATG has approximately 5,000 members and is one of the largest associations of its kind worldwide. The content box will feature three language courses with links to learning content.
Africa
DW’s distribution team has seen a lot of success in Kenya over the last month with a range of new partnerships. In addition to the Standard Group, which has taken on radio and TV programming, DW is now working with the Wanachi Group to provide radio programming to listeners in South-Saharan Africa. The Wanachi Group offers radio and TV direct-to-home and via cable. DW’s English television channel has been available on Zuku TV since 2009.
Asia
DW’s Indonesian science and technology show, Inovator, has been included in the lineup from Televici Edukasi, which provides educational programming to more than 41,000 shools and universities in Indonesia.
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