Market roundup: July 2013
Online
After a successful pilot phase, DW will continue working with Psiphon Inc. to reroute content to users living in countries where Internet censorship remains a major problem. Users only need to download the required software and then access the content via a proxy server, a Windows application or an app for mobile devices. The service was heavily used during the latest presidential race in Iran and ensures that DW can deliver reliable information to users worldwide.
DW has improved the quality of the live streams (Flash) for each of its television feeds was improved to offer users a better viewing experience. The new resolution (1024×576 pixels, 1.5 MBit/s) can be accessed by clicking the SHQ icon in the DW live player or at mediacenter.dw.com.
Middle East
DW now has a new online partner in the Middle East: Alhewar. The website focuses on politics and culture and is especially popular among Arabic authors. Alhewar has also proven to be a real social media expert, with more than 1 million Facebook fans.
DW has signed a new partnership with the only Arabic television broadcaster in Israel. DW will provide Hala TV with award-winning content like Euromaxx, as well as other TV programming including Drive it! and Made in Germany. Hala TV is available via satellite.
Notes
DW’s expert commentary on life and style in Europe – Euromaxx – celebrated its 10th anniversary last week. The award-winning show is broadcast daily and covers everything from art and architecture to the latest fashions and trends.
DW celebrates 50 years of professional soccer in Germany
This summer, the Bundesliga will be turning 50 years old and Kick off! will be reporting on the history of the German top-flight every week. The first decade – the 1960s – was covered this past week and gave us some interesting talking points: Was Günther Netzer really the John Lennon of football? And should we consider Uwe Seeler the first big icon in Bundesliga history?
Each week in July, Kick off! will be covering a different decade on a journey through the history of professional soccer in Germany. New episodes are broadcast worldwide and online on Tuesdays.
The Global Media Forum from other perspectives
What did participants think of this year’s Global Media Forum? We have put some links together for you. Orange Magazine dedicated its latest issue to this year’s conference and the editor-in-chief emphasized that the conference tackled important issues such as the media’s duty to remain independent from corporate influence.
The United Nations University (UNU) wrote that the conference “allowed UNU to join the debate on the future of growth before a massive media audience. It enabled us to share our recent work and aspirations”.
A reporter from the Brunei Times wrote a review of the conference and commented that, “one key lesson that is reiterated in the forum is the importance of dialogue, of open and transparent discussion and sharing of ideas, of the willingness to listen and compromise.”
The 2013 Deutsche Welle Global Media Forum hosted more than 2,500 participants from all over the world to discuss the future of economic growth, values and the media.
Global Media Forum underway
Even if you aren’t in Bonn, you can get involved in the sixth Deutsche Welle Global Media Forum. You can tune in to the live stream from the main session or go to the website to get more detailed information. You can also follow the conference on Twitter and watch footage from past conference events on YouTube. A highlight from yesterday was Avram Noam Chomsky’s keynote.
You can also check out all of the conference photos on DW’s Flickr page.
Market roundup: June 2013
Latin America
Mexiquense TV, the public broadcaster for the Mexican state of México, is now featuring the DW programs Enclaces and Reporteros en el Mundo as a part of its lineup. Mexiquense, also known as Canal 34 by locals, is a part of the nationwide broadcasting network La Red and already includes the DW journals En Forma and Prism as a part of its programming. Together with the new formats you can find DW programming in 15 time slots every week. Canal 34 is also available in México on cable and DTH providers bringing DW programming to a potential audience of 40 million.
DW has signed a strategic partnership with Lanacion.com in Argentina, providing content to the most visited website in Argentina.
Africa
DW is expanding its cooperation with the Sahara Media Group, one of Tanzania’s leading media groups. DW’s English program is now available as part of the group’s digital-terrestrial television program “Continental”. The Sahara Media Group also includes Radio Free Africa and Star TV – both of which have been long-time DW partners. According to DW’s research, 43 percent of the Kiswahili target audience listens to Radio Free Africa and 10 percent lists Star TV as their primary source of information.
DW has signed its first partner in Chad with Radio FM Liberté. The station will be incorporating DW’s French radio programming into its lineup.
Europe
After a two-year hiatus, you can once again watch DW programming in Hungary. The popular shows Tomorrow Today, Euromaxx and Arts.21 will be broadcast on channels M1 and M2 of the public broadcaster, MTVA. MTVA is also a partner of the DW series World Stories. All DW programming is being dubbed into Hungarian for broadcast.
In the context of a joint project with DW’s Russian premium partner, Newsru.com, a DW-Widget will be built into the website. It will display seven of the latest and most popular articles from dw.de/russian.
Online
What happens off-camera at Journal? What does Learning by Ear do so well and what challenges are overcome by DWAkademie? For four weeks now, DW users and employees alike have gone online at dw.de/mydw and clicked their way through the numerous departments in Bonn or Berlin to learn more about the work that is being done by DW professionals. With 360, DW is offering fans around the world an inside look at how producers, trainers, project and department managers all overcome challenges every day to create programming and run projects. The online special is available in German, English and Spanish.
Notes
DW’s Distribution Department in cooperation with International Marketing has organized four workshops at the 2013 Global Media Forum. On June 17, there will be a panel on the growth potential of Pay TV and the teaching of values in Latin America. The following day, there will be two panels focusing on the economic growth in the Asian media industry and the challenges for free speech and freedom of the press. High ranking CEO’s and regional media representatives promise to provide an exciting presentation and discussion.
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