DW and Vodafone make education easier in Ghana
DW has signed an agreement with Vodafone Ghana to make its popular educational program Learning by Ear available as on-demand content for subscribers using Vodafone Live Radio. All Vodafone Ghana customers can access the audio content by using the DW section of Vodafone Live Radio at a set price of 0.9 Pesewa per minute. Customers just need to dial 313 from their mobile phone to subscribe to the Vodafone Live Radio service and follow the instructions on how to access the DW programs.
Learning by Ear programming is targeted at teenagers and young adults and provides information on important topics like HIV/Aids, human rights, de-mocracy and the environment with an exciting mix of stories and features. It is part of the DW radio program lineup for Africa and is being rebroadcast by more than 25 partner stations in Ghana.
Vodafone Ghana launched the Live Radio service on January 18, 2013. With over 3,300 subscribers already, it is proving to be one of the most innovative value added services that Vodafone is offering to its customers.
Milestone for PopXport
This week, PopXport will pass a major milestone as it broadcasts its 300th episode. PopXport is DW’s music magazine that showcases excellent musicians and bands, highlights the latest trends and reports on major music events like the Berlin Music Week and the Echo Awards.
To celebrate this achievement, PopXport is looking for your help. Write to popxport@dw.de and tell us your opinion: What do you think about popXport? Everyone who participates will automatically take part in a drawing for an iPad mini.
DW awarded at New York Festivals
The Strange World of max x., a Euromaxx series on DW, received gold at the New York Festivals. The quirky protagonist max x., played by British filmmaker David Packer, is a hapless hero, wrestling with the pitfalls and challenges of technology and modern life in his daily struggle for survival. Last November, the series already won an Award of Excellence and an Award of Merit in the category Comedy Series at the Accolade Competition in California.
Difficult Past – A School and its Dark Nazi History, a segment in DW’s People and Politics series, was awarded bronze at the New York Festivals. An effort to understand and work through the trauma of the Holocaust is at the heart of the television production by DW journalist Alexander Feist. It traces the fate of Jewish students from the Friedrich Eugens Gymnasium, a German secondary school, during the Holocaust. Heinz Stern, a former student now residing in Israel, recounts his experiences nearly eight decades later.
‘Onneshon’ premieres on Ekushey TV in Bangladesh
Another first for DW: We will be broadcasting our first television series in Bengali starting April 13, 2013: Onneshon will cover science, technology, the environment and medicine and will be shown every Saturday at 6:30 pm as well as Sunday at 1:30 am and 3:30 pm on Ekushey TV in Bangladesh. Onneshon is produced by DW’s Bengali team in Bonn and will be hosted by DW’s Debarati Guha.
In addition to presenting the latest scientific developments, our reporters will also report on the different aspects of everyday life in Germany and comment on the sometimes surprising differences between Germany and South Asia. Multimedia content from the series will also be available online at www.dw.com as well as being distributed by DW’s online partners.
Ekushey TV is one of Bangladesh’s most popular private TV stations, with programming available via cable and satellite. It provides television services to more than 32 million homes in Bangladesh. Ekushey was the first Bangladeshi TV channel to broadcast content via live stream, which is available online at www.ekushey-tv.com.
Market roundup: April 2013
Latin America
DW’s distribution team has added over 30 new partners from five countries in Latin America after a large television trade show in Colombia. Since February 2012 the team has also succeeded in more than doubling the number of programs acquired from local partners, including the much in-demand program Visión Futuro. This constantly expanding cooperation should continue to open new doors for DW in the region.
Asia
DW’s marketing campaign in Afghanistan for Learning by Ear has been a huge success. Interest far exceeded expectations with over 2 million calls within a few weeks. The target audience was drawn in by well-directed strategies like an animated TV spot along with a print and text messaging campaign that conveyed the value of DW’s free on-demand programming.
Africa
Content from DW will now be available on the very popular Pan-African online news and information platform AllAfrica, which offers content in French and English from over 130 news sites coming out of almost every African country. DW’s regionalized content for Africa will become a part of AllAfrica’s commitment to quality journalism that seeks to promote learning and political awareness.
Online
A new language has joined DW’s multimedia catalog. Ukrainian was added to the audio, video and photo content of DW’s online Media Center in March. DW’s Media Center now offers content in a total of 15 languages.
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