DW now in Vietnamese
DW is now offering its core programming with Vietnamese subtitles. Viewers in Vietnam will now be able to watch programs like In Focus, Tomorrow Today, Drive it!, Discover Germany, Kino, Global 3000, Arts 21 and In Good Shape with Vietnamese subtitles.
“We already have a great standing among audiences in Vietnam, so I’m delighted with this new opportunity. We hope that this will help us to extend our relationship with Vietnamese audiences even further,” said Petra Schneider, DW’s Director of Distribution.
DW programs like Euromaxx, Bundesliga Kick off!, Tomorrow Today, In Good Shape and Drive it! are also broadcast with Vietnamese voice-overs via co-branded blocks on VTV and K+. DW Vietnamese subtitled TV feed can be accessed via cable, DTH, IPTV, DTT operators such as VTV Cab, SCTV, Viettel, AVG, VASC MYTV, Digicom, FPT and VTC.
Teaching how to love learning
DW’s status as a worldwide leader in supporting German language learning was on display at the International German Teachers Conference that ran from July 29 to August 1 in Bozen. DW was praised at the conference for being instrumental in helping German learners master the language by promoting enthusiastic learning. During the event, DW presented the entire spectrum of its language courses with a panel, lectures and an information stand. Around 400 spectators attended the panel where unconventional teaching methods, such as using music, were discussed. “Singing along is a good way to access and develop a language,” said Shirin Kasraeian, a language learning project coordinator at DW. As part of DW’s language-learning program, they recently enlisted the hip-hop group EINSHOCH6 – who performed at the conference.
Hans-Ulrich-Seidt, a former German diplomat and head of the Culture and Communication department at the German Federal Foreign Office praised DW’s role as an important worldwide mediator of the German language, especially in cooperation with the Goethe Institut, the world’s foremost German language school. The IDT conference is the largest of its kind anywhere in the world.
DW now available on TVB Network Vision in Hong Kong
As reported by World Screen, Deutsche Welle (DW) has entered into a new partnership with TVB Network Vision to make its 24-hour English-language channel available to more viewers in Hong Kong. DW is now available in the basic package of TVB Network Vision for its fiber cable subscribers at no additional charge.
DW alrady has a channel of German-language programming available in Hong Kong, DW (Asien), which is distributed on nowTV and Hong Kong Cable. The English-language DW channel is also available on Hong Kong Broadband. Says Petra Schneider, DW’s Director of Distribution: “We are excited to be expanding the distribution of our 24-hour English language channel, encapsulating the quality, breadth and depth of our programming. Hong Kong is an important market for DW and our partnership with TVB Network Vision further builds on our commitment to bring in-depth, reliable news, information and culture from Europe to our viewers in Asia.”
Felix To, the CEO of TVB Network Vision, said: “We are honored to have DW among the first batch of program channels to be incorporated in our service over the new fiber delivery network this year.”
The full release is available on the DW website.
Market roundup: August 2013
Africa
DW is gaining ground in French-speaking Africa. Radio Kledou in Mali has been broadcasting DW’s French programming since the beginning of 2013 and continues to attract more and more listeners. It is broadcast from the capital city of Bamako and is also available in Sikasso, Kayes and Ségou.
DW has also signed new online partners in Mali (www.info-mali.com), the Ivory Coast (www.rj24.info), Cameroon (www.equinoxetv.com), Guinea (www.bolivar-fm.com) and Burkina Faso (www.mutationsbf.net).
Latin America
DW’s partnership with Folha – the largest news portal in Brazil – has been paying off. In July, DW’s content that is featured on the website generated 77,000 visits. DW has been working with Folha since 2006 and the partnership was expanded this May. DW’s editorial team delivers news and content daily which is then featured on a DW page on the Folha website, as well as being listed in the different sections.
Europe
DW’s video of the day is now being featured on the video platform Megogo.net. The videos appear in the main “News” category and are linked to the Russian or Ukrainian website at dw.de. Megogo logs about 13.5 million visits per month. Around 70 percent of its 16,000 hours of video content is free of charge and can be accessed online, via mobile devices and apps as well as by using SmartTV applications.
Asia
With PSI, DW has a new partner in Thailand. PSI is known as the knowledge channel and has programming that covers everything from wildlife and nature to technology, history and archeology. PSI is broadcasting Euromaxx daily and is available to 12 million households in Thailand.
Another TV network has added DW’s Indonesian science and technology magazine Inovator to its lineup. B-Channel has more than 20 regional TV stations in Indonesia and reaches around 75 percent of the terrestrial television market.
Online
DW expanded its Media Center this past month to include photos, audio and video content in an additional 10 languages, including: Bengali, Croatian, Dari, French, Greek, Indonesian, Macedonian, Pashto, Polish and Urdu. DW’s Media Center now offers content in a total of 25 languages.
DW collaborates with German hip-hop artists EINSHOCH6
DW continues to expand its range of courses and materials for German learners with a new project featuring the German hip-hop group EINSHOCH6. The group has created a diary that takes German learners on a year-long journey through Germany. With a total of 53 individual episodes, viewers accompany the band during rehearsals, to Oktoberfest and even a bargain hunt at a flea market.
Each month, there will also be a song available to download that has been written for DW and come with karaoke versions, allowing users to test their own hip-hop talents. The goal is to get young people interested in the German language and provide a glimpse into daily life in Germany.
DW’s language courses have received multiple awards. As a new teaching format, “Bandtagebuch” will be presented for the first time at the Internationale Deutschlehrertagung (IDT), running from July 29 to August 3 at the Free University of Bozen-Bolzano. EINSHOCH6 will performa at the event:
July 31, 2013, 9 p.m., Parkhotel Laurin (Via Laurino 4, Bolzano)
August 1, 2013, 5 p.m., Free University of Bozen-Bolzano (Ground floor in front of the Aula Magna)
August 1, 2013, 9 p.m., Restaurant/Bar Nadamas (Piazza delle Erbe 44, Bolzano)
A new “Bandtagebuch” episode with EINSHOCH6 will be available each Tuesday, starting July 23: www.dw.com/bandtagebuch
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